Comments on: Perez-Fox on the London identity

By: jrodmanjr

jrodmanjr — Mon, 07 Jun 2010 04:02:05 +0000

Interesting. I have not met Mr. Perez-Fox, but it seems as though he used my photo without request, consent, or informing the photographer (me, in this case).

“Don’t fall asleep”…. indeed.

http://www.flickr.com/photos/jrodmanjr/3837421051/in/set-72157607588576661/

By: Miles Newlyn

Miles Newlyn — Mon, 26 Apr 2010 10:01:42 +0000

fail.

By: Mark

Mark — Thu, 25 Mar 2010 05:14:12 +0000

Thunderously dull. Where’s the emotion?

But then, is Perez-Fox trying to say something with that? For lidded grey skies and hunched figures avoiding the rain, it’s spot on!

See the Melbourne city identity for something in the ballpark – London is supposedly the most cosmopolitan city on earth after all, let the identity be born from this.

Basement Jaxx meets the Beefeater perhaps…

@Migrainiac, I’m right with you.

By: kevin

kevin — Tue, 23 Feb 2010 20:00:35 +0000

um, just to clarify, this isn’t Saffron’s pitch, this is Prescott Perez-Fox’s pitch.

By: Justin

Justin — Mon, 08 Feb 2010 02:10:08 +0000

I’m happy to see Gill Sans abused, regardless of what it’s being abused for.

By: Kristi

Kristi — Tue, 02 Feb 2010 23:18:53 +0000

Is there a tagline on the Fashion Week billboard ad? I’m confused as to the messaging… thoughts??

By: lee newham

lee newham — Tue, 02 Feb 2010 12:06:06 +0000

It’s just a pitch.
I don’t think this will ever be a cutting edge piece of branding. I don’t think it needs to be.

I think what is proposed, from an identity point of view is fine.

London is an interesting word on it’s own. Unless someone has an inspired pie of thinking like IheartNY, then keep it simple.

The problem with the images above are the images that go with the identity on the posters. These need to be more cutting edge, dangerous, inspiring, weird , memorable etc.

The identity is fine. Pure and simple it is a flag. It tells you it is london. The images, posters and way it is used are the ones that convey all the complex emotional values that go with the a city such as London.

We can over analyze logo’s and fonts until we are blue in the face, but in the real world it’s all designer wank. We just need a good idea that solves a problem that is well crafted.

By: Migrainiac

Migrainiac — Tue, 02 Feb 2010 07:09:44 +0000

I don’t live in London (although I love it).
Fortunately I visit it very often and every time I do, I always confirm to myself the concept of London as one of the world’s greatest cities where you can see everything, live everything, feel everything.
Do you sense that that Perez Fox’s pitch for London’s identity conveys all of these values? I am sorry but I don’t.
With that identity I would have called it ‘London Insurances’ or ‘London Accounting Services’ or…
Minimal approach due to a wide target group does not mean the selection of a classic British typeface combined with the rainbow colours and the addition of boring images and titles.
I hope the winners’ identity won’t look anything like it because Perez Fox’s is only a pitch but Saffron will get the paycheck…

By: Alphonse

Alphonse — Tue, 02 Feb 2010 04:23:18 +0000

Uh, Stephen, this was just a pitch. We have yet to see what the winning firm actually came up with.

By: Q

Mon, 01 Feb 2010 23:22:53 +0000

C+ =)