Jun 25, 20108 appreciated comments
Project Projects
A quick mention for New York design studio Project Projects — founded in 2004 by Prem Krishnamurthy and Adam Michaels. Rob Giampietro joined as a principal in 2010. Their identity work is worth a browse.
OR Books
WORKac
Hosted by the excellent 
8 appreciated comments, click here to add one
Stripeyhorse
I cant look at the Works AC logo without thinking of 2012 for some reason?
Jun 25th, 2010
David Airey
I was reminded of a process Sagmeister worked through with the WORKac design — can’t seem to find it.
Jun 25th, 2010
Daniel Berumen
Their work is pretty good. I like the Fresh kills ad, although at first I understood “fresh KILLS park”. Wonder if that helps or hurts?
Jun 25th, 2010
Victor Zuniga
I think I know which one you are talking about David. It was for a theater or music building. I saw it in a TED video… but I can’t seem to find it either…
Jun 26th, 2010
Stripeyhorse
Yeah.
http://www.underconsideration.com/brandnew/archives/the_17_sides_of_a_cultural_ide.php
This one wasnt it? The most interesting part of this logo for me is the use of colour.
Jun 26th, 2010
David Airey
That’s the one. First saw it in the TED video Victor mentioned. It’s the process that appeals to me most.
Jun 27th, 2010
juniorsum
Great example of minimalistic design.
Jun 28th, 2010
pj sully
Great connection David. It is very similar to Sagmeister work on WORKac. I personally love the viewer interaction with turning the page. This era of marketing is all about the user’s experience with the brand. It is obvious we cannot just try and condition the market to our Unique Selling Propositions. Merely showcasing functional attributes hasn’t been enough since the 80s. And now the Emotional Selling Proposition technique of identifying and owning emotional territories isn’t enough.
Jun 28th, 2010
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