“I was working for Quiksilver as a tee shirt designer.” Said Dean Bradley. “In the building late one night I began to hand-write the company name. Unfortunately in the script I liked most the letters “ver” were horrible. So I went to the font that never let’s me down (Helvetica Neue) and used it at the end, creating a syllable-tempo logo. Quik, Sil, Ver with the “ver” set in type, and the rest in hand.
“It was the best selling font for the company for three years, on all products, and was fun to watch accepted by the masses.
“A once in a lifetime accidental design, flawed to success.”