Thanks for reading, and commenting. It’s great to have insight from those responsible for the design. If you ever want to use my blog as a means for feedback, by all means get in touch.

As it is with many design jobs, this was also a very political one. ’100 Years at Twickenham’ (short and sweet, with 100 as the main feature) quickly became ‘Centenary Season at Twickenham’. We managed to drop the ‘at’. Starting this off as a much simpler gold roundel and a rose in its original colours, more and more elements were dropped, and more gold added. Then the gold rose, was replaced with the Rose + RFU, and the dates 1909/10 – 2009/10 needed to be included to (for people who don’t know what a centenary is).

But yes – the gradient on the type could have been better, together with the spacing.

I haven’t thought this through, but there had to be a better way to represent the team’s gold victory.

Jesse,

Yep, and it doesn’t help from my standpoint that I think too much gold looks tacky.

Al,

I’m an armchair Liverpool supporter, but I’m not one who thinks Utd don’t have the best squad in world football. Shame your work was rejected in favour of a rushed outcome.

They’ve actually botched it themselves, all the quirky stuff I’ve done was rejected for being too, er, quirky and with too much of a message behind it which is crazy considering how I feel sports merchandise is losing its ‘fan’ appeal and starting to look production lined (if that makes sense). A subject that requires a much larger post for me. As is the case, the things you spend longest on are discarded and the rushed designs are picked. baffling.

[...] questo punto, come il redattore dell’articolo originale dal quale ho preso la notizia, devo dire che non è possibile parlare di rugby in questo momento [...]