Dec 14, 2012read the 5 comments
Santa Claus brand guidelines
“Has he been yet?”
— ME, 1984
“Icon magazine asked Bond to contribute a case for the re-design section of their magazine. There was a general feeling at the office that it was time for Santa Claus to get his act together. Belief in Santa Claus is at an all-time low. Confused by the thousands of different Santas out there, children don’t know what to think. Bond gave him a facelift and a few new guidelines to help boost his credibility.”
More images on the Bond website. Via Design Work Life.
5 appreciated comments, click here to add one
Stacey
Great post and just in time for winter, I think its about time someone added some guidelines to Santa.
Dec 14th, 2012
Alan Leenhouts
With my first addition to the family being 1/2 year old, my wife and I have been thinking about the question of whether to lie to our child. I guess if the ‘Santas’ around don’t follow the guidelines we may not have to worry about that… Great holiday post!!!
Dec 15th, 2012
Andy King
Not as good as this version which went viral last year: http://www.quietroom.co.uk/santa_brandbook/document.pdf
Dec 17th, 2012
Max
Old idea, we meet again.
Feb 1st, 2013
Jamie
This is fantastic. And the examples of “bad santas” are a great touch.
Feb 11th, 2013
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