Santa Claus brand guidelines

“Has he been yet?”
— ME, 1984

Santa Claus brand guidelines

“Icon magazine asked Bond to contribute a case for the re-design section of their magazine. There was a general feeling at the office that it was time for Santa Claus to get his act together. Belief in Santa Claus is at an all-time low. Confused by the thousands of different Santas out there, children don’t know what to think. Bond gave him a facelift and a few new guidelines to help boost his credibility.”

Santa Claus brand guidelines

Santa Claus brand guidelines

Santa Claus brand guidelines

More images on the Bond website. Via Design Work Life.

5 responses

  1. With my first addition to the family being 1/2 year old, my wife and I have been thinking about the question of whether to lie to our child. I guess if the ‘Santas’ around don’t follow the guidelines we may not have to worry about that… Great holiday post!!!

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