“In addition to the logotype the agency assigned us for a custom typeface to be used for headlines and such. With that in mind from the beginning we could manage to produce a custom face within a small amount of time.”
“Testing was essential. Allthough this face should not ever be used for copy text, this setting [below] shows a lot of potential ink traps more clearly.”
More on the Typejockeys website.
Via I Love Typography.