Comments on: Syfy House of Imagination http://www.logodesignlove.com/sci-fi-to-syfy For graphic designers and all who love logos. Tue, 07 Feb 2012 02:35:02 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Todd http://www.logodesignlove.com/sci-fi-to-syfy/comment-page-1#comment-8054 Todd Thu, 17 Sep 2009 04:31:16 +0000 http://www.logodesignlove.com/?p=256#comment-8054 Coming off of their most successful year ever, and with the powerfully evocative "if" promos, this seems like a New Coke kind of move. Greedy network execs want to expand the market, and one of the justifications is that "it made us feel much cooler". When things are going well, MBA's start thinking they're bulletproof. Make the programming interesting and it doesn't matter what you call it. Instead of trying to sound "cool" to the social market, be cool and let the social marketing do your work for you. Alienate your core audience and you'll ignite the social network, as they've no doubt seen. It's just not a smart move. How long to they relaunch SciFi classic! Coming off of their most successful year ever, and with the powerfully evocative “if” promos, this seems like a New Coke kind of move. Greedy network execs want to expand the market, and one of the justifications is that “it made us feel much cooler”.

When things are going well, MBA’s start thinking they’re bulletproof. Make the programming interesting and it doesn’t matter what you call it. Instead of trying to sound “cool” to the social market, be cool and let the social marketing do your work for you.

Alienate your core audience and you’ll ignite the social network, as they’ve no doubt seen.

It’s just not a smart move. How long to they relaunch SciFi classic!

]]> By: Kasia http://www.logodesignlove.com/sci-fi-to-syfy/comment-page-1#comment-7670 Kasia Fri, 28 Aug 2009 21:42:01 +0000 http://www.logodesignlove.com/?p=256#comment-7670 Well, I can see what they were trying to do, and the Syfy is just a fonetic description of SciFi. I just prefer the older spelling, because when I see Sci Fi I know what it is. Syfy not so much. Plus for the us, Slavic language speakers Syfy has a whole new meaning... it means "something disgusting, diseased..." so, if SciFi channel ever would like to concord those market, I hope they will go with the old spelling that is universally understood. Otherwise there might be trouble. Well, I can see what they were trying to do, and the Syfy is just a fonetic description of SciFi. I just prefer the older spelling, because when I see Sci Fi I know what it is. Syfy not so much. Plus for the us, Slavic language speakers Syfy has a whole new meaning… it means “something disgusting, diseased…” so, if SciFi channel ever would like to concord those market, I hope they will go with the old spelling that is universally understood. Otherwise there might be trouble.

]]> By: Flor http://www.logodesignlove.com/sci-fi-to-syfy/comment-page-1#comment-7315 Flor Fri, 14 Aug 2009 14:39:44 +0000 http://www.logodesignlove.com/?p=256#comment-7315 Designwise, the logo is very handsome. But any reference to science fiction has been totally removed in terms of both genre and actual wording. I'm curious to see where they go with this. Hopefully they have a plan we're not privy to. Designwise, the logo is very handsome. But any reference to science fiction has been totally removed in terms of both genre and actual wording. I’m curious to see where they go with this. Hopefully they have a plan we’re not privy to.

]]> By: David Airey http://www.logodesignlove.com/sci-fi-to-syfy/comment-page-1#comment-7089 David Airey Tue, 04 Aug 2009 21:45:32 +0000 http://www.logodesignlove.com/?p=256#comment-7089 I wasn't aware of that one, Lauren, not being as familiar with Magritte as I am with Escher. I'll look-up that painting now though. Thanks. As for Michael Engleman, he was asking a colleague of his if they could have the video featured here, so I asked him for a quote to run alongside it. Low and behold, he was kind enough to oblige. I wasn’t aware of that one, Lauren, not being as familiar with Magritte as I am with Escher. I’ll look-up that painting now though. Thanks.

As for Michael Engleman, he was asking a colleague of his if they could have the video featured here, so I asked him for a quote to run alongside it. Low and behold, he was kind enough to oblige.

]]> By: LaurenMarie - Creative Curio http://www.logodesignlove.com/sci-fi-to-syfy/comment-page-1#comment-7088 LaurenMarie - Creative Curio Tue, 04 Aug 2009 21:31:57 +0000 http://www.logodesignlove.com/?p=256#comment-7088 I think there was also a reference (though loose) to Rene Magritte with the train coming out of the hall way (it was coming out of a fireplace in his painting). I liked the video and I've always loved their little promo spots; they're always creative. I suppose the change in logos is growing on me, though I originally read they changed it to attract different audiences who wouldn't normally like the sci-fi genre. I think it's a much more understandable reason that it was because sci-fi can't be protected as a company name as well as syfy. Did Engleman really say he likes coming here to see new stuff?! That's fantastic, David!! What a compliment. I think there was also a reference (though loose) to Rene Magritte with the train coming out of the hall way (it was coming out of a fireplace in his painting). I liked the video and I’ve always loved their little promo spots; they’re always creative. I suppose the change in logos is growing on me, though I originally read they changed it to attract different audiences who wouldn’t normally like the sci-fi genre. I think it’s a much more understandable reason that it was because sci-fi can’t be protected as a company name as well as syfy.

Did Engleman really say he likes coming here to see new stuff?! That’s fantastic, David!! What a compliment.

]]> By: David Buchanan http://www.logodesignlove.com/sci-fi-to-syfy/comment-page-1#comment-7071 David Buchanan Mon, 03 Aug 2009 08:02:26 +0000 http://www.logodesignlove.com/?p=256#comment-7071 "The re-brand was always going to be a bold move, with the potential of alienating some fans" Scyfy channel alienates fans...love it. “The re-brand was always going to be a bold move, with the potential of alienating some fans”

Scyfy channel alienates fans…love it.

]]> By: JC http://www.logodesignlove.com/sci-fi-to-syfy/comment-page-1#comment-7067 JC Sun, 02 Aug 2009 14:04:30 +0000 http://www.logodesignlove.com/?p=256#comment-7067 Beautiful footage. I guess you really can polish a turd. Beautiful footage. I guess you really can polish a turd.

]]> By: GenkaiNashi http://www.logodesignlove.com/sci-fi-to-syfy/comment-page-1#comment-7049 GenkaiNashi Sat, 01 Aug 2009 01:18:27 +0000 http://www.logodesignlove.com/?p=256#comment-7049 I always did love Sci Fi channels commercials though - they're very imaginative. I always did love Sci Fi channels commercials though – they’re very imaginative.

]]> By: GenkaiNashi http://www.logodesignlove.com/sci-fi-to-syfy/comment-page-1#comment-7048 GenkaiNashi Sat, 01 Aug 2009 01:16:32 +0000 http://www.logodesignlove.com/?p=256#comment-7048 As a big Sci-Fi fan, I wasn't liking the switch to Syfy, but I agree with some of the comments above - its more about the content. If they can pull off something like Battlestar again, I wouldn't care about the name. I love some of the shows and will probably still refer to the channel as the Sci-Fi channel. Its too ingrained in me to refer to it as anything else. The new name kind of reminds me of Sify , the indian news portal. As a big Sci-Fi fan, I wasn’t liking the switch to Syfy, but I agree with some of the comments above – its more about the content. If they can pull off something like Battlestar again, I wouldn’t care about the name. I love some of the shows and will probably still refer to the channel as the Sci-Fi channel. Its too ingrained in me to refer to it as anything else. The new name kind of reminds me of Sify , the indian news portal.

]]> By: Angelos http://www.logodesignlove.com/sci-fi-to-syfy/comment-page-1#comment-7033 Angelos Fri, 31 Jul 2009 00:38:25 +0000 http://www.logodesignlove.com/?p=256#comment-7033 I like the otherworldly aspect of the spot, but the cast looks too "Banana Republic", not the sort that would watch the SciFi, oops, I mean SyFy channel. And, the rebrand doesn't speak to me about science fiction or fantasy. It looks too bubbly and generic. At least the old SciFi brand meant something on first sight, though it was due for an upgrade. I like the otherworldly aspect of the spot, but the cast looks too “Banana Republic”, not the sort that would watch the SciFi, oops, I mean SyFy channel.

And, the rebrand doesn’t speak to me about science fiction or fantasy. It looks too bubbly and generic. At least the old SciFi brand meant something on first sight, though it was due for an upgrade.

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