Comments on: Shell logo design evolution

By: Are iconic logos designed, or bought? | Logo Design Love

Are iconic logos designed, or bought? | Logo Design Love — Mon, 15 Feb 2010 23:02:40 +0000

[...] Shell logo by Raymond Loewy, 1971. [...]

By: Logo trademarking tips: A legal perspective | David Airey, graphic designer

Logo trademarking tips: A legal perspective | David Airey, graphic designer — Tue, 25 Aug 2009 09:04:49 +0000

[...] the other hand, the Shell logo, McDonald’s Golden Arches, and the Nike Swoosh, are all good examples of symbol [...]

By: James Kurtz III | Graphic Designer | Northeast Ohio

James Kurtz III | Graphic Designer | Northeast Ohio — Thu, 09 Oct 2008 01:57:51 +0000

[...] Shell [...]

By: Rudy Vaughn

Rudy Vaughn — Mon, 14 Jul 2008 13:16:31 +0000

David, Your comment on the Shell logo, "The logo has become so recognizable that it often appears without the company’s name to identify it." is a great point. I think the ultimate is to have a design recognized as "This company" without the need for a name. Top of the mind awareness can be a tough mountain to climb. Rudy Vaughn's last blog post...In the works…

By: Mark Lewkowicz

Mark Lewkowicz — Thu, 15 May 2008 15:46:00 +0000

What I see is that the logo became much more “iconic”. This company has spent billions of dollars to get us to recognize their logo. It has truly become an American Icon.
Mark Lewkowicz

By: nicetype

nicetype — Fri, 09 May 2008 08:00:19 +0000

I’ve posted a scan of the grid the Shell logo seems to be based on: http://nicetype.blogspot.com/2008/04/shell.html
Don’t know if it’s real, or just a mock-up for an ad though.

nicetypes last blog post..The truth about Comic Sans

By: Sander

Sander — Sun, 04 May 2008 14:57:30 +0000

I’ve recently written a article about the new look and feel of shell tankstations http://www.segd.nl/landschap-architectuur/design-case-bewegwijzering-shell.htm what do you think of this change and usage of shell logo?

I believe the pms pantone colors are yellow 116 and red 485.

Sander’s last blog post..Literatuur: A guide to Environmental Signage

By: Evolucion de Shell | QuintoH es·Tu·Dio2

Evolucion de Shell | QuintoH es·Tu·Dio2 — Sat, 03 May 2008 00:04:08 +0000

[...] tiempo, ya vimos la evolución de las marcas de autos. Ahora es el turno de una petrolera Shell. logoDesignLove hace un interesante recorrido de la evolución de la concha….bue, se llama [...]

By: Evolución del Logo de Shell « FusiónTribal | Blog

Evolución del Logo de Shell « FusiónTribal | Blog — Fri, 02 May 2008 23:11:43 +0000

[...] real de la concha a la sintesis de forma con sus distintivos colores amarillo - rojo. Y en LogoDesignLove [...]

By: Por Ejemplo… » La evolución del logo de Shell

Por Ejemplo… » La evolución del logo de Shell — Fri, 02 May 2008 20:45:59 +0000

[...] en… LogoDesignLove (texto original en [...]