Jan 27, 201013 appreciated comments
Slow news day
Apparently it’s harder than I thought to be original.
“You gotta wonder — at least I did — if Apple was inspired by the creative doodlings of AOL in crafting their invitation to their press event on Jan. 27, where the highly anticipated tablet, or ‘iSlate’, device is expected to appear.
“A similar artistic sentiment appears to be at work in both instances. You’ve got bursts of bright colors that encase the company’s logo (Apple) or name (Aol).”
Slow news day at The Baltimore Sun.
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13 appreciated comments, click here to add one
Andrew Kelsall
Dear me, I think I’m looking forward more to the Apple event than I did queuing for Avatar in 3D ;)
I want an iPad/iSlate/iTablet already, even though I’ve no idea what it supposed to do!
As for the design, I quite like it, but it is totally unoriginal I suppose…
Jan 27th, 2010
Nate Maggio
I always thought the invite graphic was super amateur looking.
MS PAINT!
Jan 27th, 2010
Jeff
Throwback to 2002 when grunge brushes were “the thing.”
You’re better than that Apple!
Jan 27th, 2010
Jennifer P.
I like it—even if it is unoriginal.
Jan 27th, 2010
Martin Boath
I couldn’t help but comment on that article – slow news day indeed. But goes to show, if enough people start rattling on about the Aol ‘rebrand’ it will get to the point where, according to the masses, they did indeed invent text white out of an image.
Jan 27th, 2010
Richard B
If I did that in my work I would be lambasted as a plagiarist, but it’s OK for big companies to be inspired by other big companies. They have more designers and resources to be able to come up with original ideas. (Well semi-original as everything been done before).
Jan 27th, 2010
Dave Lilly
Not plagiarism, but definitely ’00s-ish.
Martin Boath, hilarious: “[AOL] did indeed invent text white out of an image.” haha
Jan 27th, 2010
Gareth Coxon - Dot Design
I’m sure the product will be excellent they know how to use the media don’t they! :-)
The advertising so far? Terrible, hate it, its is very eighties and not in a good way!
Jan 27th, 2010
Dominic Rödel
Well… if there is a concept behind it: So what? Let them do it.
Jan 27th, 2010
sara tack
Apple has historically been brilliant at reinventing and recontextualizing old(er) genres. But from what I’ve seen so far The iPad graphics don’t function at that level. I’m going to hold out for being pleasantly surprised when we see where this campaign goes.
Jan 27th, 2010
Ian Devlin
I must admit that I never understand the mass hysteria for every product that Apple releases.
Jan 27th, 2010
rak
Similar to AOL?! Just b’cos it colourful with white out logo?! if thats the case alot of designer would be coping.
Jan 28th, 2010
Chris L
like one of the guys said:
Don’t Try to be original. Just try to be good.
and by trying to be original, this ad ended up as a disaster.
Feb 3rd, 2010
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