Smiley
The smiley face was the symbol for the acid house generation.

Smiley badge image via the British Museum
“Originally designed in 1964 as a logo for an insurance company, the smiley face was hijacked briefly by American counter culture in the 70s, before crashing back into popular consciousness with acid house in the late 80s.”
— IDRIS ELBA
Quoted from Channel 4′s How Clubbing Changed the World.

Photo credit: JammyJoker
“We adopted the logo. It represented what we were about: peace, love, unity, and happiness.”
— DANNY RAMPLING
Brings back some memories.
The full documentary is available to watch on YouTube.

















5 appreciated comments, click here to add one
Miles Newlyn
“Brings back some memories.”
it does =)
Sep 15th, 2012
Jamie Davis
I’m loving this. Esspecially the fact that the smiley logo was used for contrusting purposes.
I remember watching ‘How HipHop Changed the World’ last year, also with Idris Elba presenting. That was also a very cool documentery, that really opened my eyes to the influences. I loved it. Plus, Idris is one of my favourite actors :)
Sep 17th, 2012
Meredith
What would emoticons be without dear ol’ smiley?
Sep 18th, 2012
meredith
This has nothing to do with smiley…..just a cool logo video http://www.youtube.com/watch?v=svOrt6w55P4&feature=related
Sep 18th, 2012
Will S
As far as brands go, smiley face reminds me of the old Labatt Blue ads “Blue smiles along with you”. Also the old Blue bottle caps with the smiley face logo or sayings on the caps that mentioned ‘smile’ on them.
Dec 3rd, 2012
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