Dec 10, 2012read the 41 comments
Smile
I was doing a little research into logos that smile.
Amazon, designed by Turner Duckworth, 2000
Argos, designed by The Brand Union, 2010
Cider by Kronleins, designed by Amore
Dusseldorf, designed by BBDO
Kraft Foods (previous)
LG, 1995
Osaka Welfare Pension Hospital Breast Team, designed by Shinnoske Design
Peel District School Board, designed by Hambly & Woolley, 2005
SMILE Organization, designed by Altaf Sharif
I can’t think of any others, except for the one smile that rules them all.
41 appreciated comments, click here to add one
Jean Chouinard
Not the latest Kraft logo. ;)
Dec 10th, 2012
Neil Stewart
Not forgetting iD magazine.
Dec 10th, 2012
Colin
A couple I can think of…
http://www.smile.co.uk
http://wowmoscow.net
Dec 10th, 2012
matej
Hi there, here’s another one – it’s a Slovenian online retailer Mimovrste: http://www.mimovrste.com. Right now they are celebrating 10 years of business, so that’s why the number 10 is highlighted in the logo.
Here’s the logo without the 10: http://btcdata.blob.core.windows.net/store-logotip/49a064a6-5718-449b-ab78-aea60399d754
Dec 10th, 2012
Michael
There is one more: http://www.sunrise.ch
A famous swiss telecommunication provider :-)
Dec 10th, 2012
Andrei
You guys should check out http://www.flanco.ro/ Vs. Amazon.
Beat that!
Dec 10th, 2012
Phil
Not famous yet but that clever (consumer-credit at a 0% rate, who doesn’t want that) startup will probably be soon: http://www.credeez.com/
I liked the idea of leverage/help/elevation incorporated in the smile.
Dec 10th, 2012
Pete
http://www.edwartainments.com/
Dec 10th, 2012
Warran Brindle
Our icon is a smiley face but quite by accident. It’s the FF from our name frostfire. The icon is also, by another accident, almost identical to a 100 year old cattle brand from Nevada in the US.
http://www.wearefrostfire.com/wp-content/themes/wearefrostfire/img/frostfireicon.png
Dec 10th, 2012
Anna
The one came to my mind just now:
http://www.ebay.com/itm/Thailand-DTAC-Happy-Online-SIM-REFILL-TOP-UP-CARD-100-Baht-/221121949109
mobile phone tariff in Thailand, DTAC company
Dec 10th, 2012
Mike
Goodwill’s smiling ‘G’ from the 1960s
http://www.goodwill.org/
Dec 10th, 2012
Renato
The smile on the amazon logo is nice, but the fact that it also works as an arrows connecting “a to z” —as in “we sell everything from a to z”— is what does it for me. Very clever!
Dec 10th, 2012
Mr.Nelson
Don’t forget the Heineken logo. Very subtle, but the e’s do smile intentionally:
http://www.levensmiddelenkrant.nl/uploads/foto/heineken_logo.jpg
Dec 10th, 2012
Ole-Per Marthinsen
Our site language is Norwegian, the company name is English, while the logo symbol is universal:
http://www.enjoydesign.no
Dec 10th, 2012
john spiegel
Fun to view!
They made me smile!!
Dec 11th, 2012
Tribak
http://3.bp.blogspot.com/_UZImdYAiry8/SiDxVDDccgI/AAAAAAAARMc/44MtAeaaF2g/s400/mac_smile_icon.jpg
http://4.bp.blogspot.com/-x1NVpd5RJs4/TzKhDEX5KbI/AAAAAAAABPo/wlyNIcYL0s0/s1600/logo-hasbro.jpg
Dec 11th, 2012
Till
The “Thomson Logo” makes even more sense if look at the umbrella brand name “TUI” (www-tui-com).
Dec 11th, 2012
Dave
Any creatives in Clerkenwell may recogonise:
http://www.thefirstpint.co.uk/wp-content/uploads/2010/02/ex-market-300×225.jpg
Dec 11th, 2012
Chris
I don’t see that as a smile in the Pepsi logo. Frankly, I continue to be baffled by the Pepsi logo. Just bad.
Hasbro’s logo is very happy…
http://www.tfw2005.com/transformers-news/attach/4/4/1/8/2/hasbro-logo_1323109869.jpg
Dec 11th, 2012
Jamie Davis
Hey David, awesome post – very fun :) My all time favourite smile logo, which I don’t think has been listed in the comments is the Gu Puds logo:
http://www.gupuds.com/
Dec 12th, 2012
jesse
What about the good old Apple icons:
http://toastytech.com/guis/mac755boot.gif
and
http://toastytech.com/guis/mac11boot.gif
Dec 12th, 2012
shirlee Chen
and here’s another one, from Israel:
http://upload.wikimedia.org/wikipedia/he/2/2c/DiscountBankLogo.png
Dec 12th, 2012
Jon Whipple
What about Smile! Makers of software for te Mac:
http://smilesoftware.com/
Dec 12th, 2012
Denise
#46 Redfern brand identity guidelines (PDF) in you list of Brand identity style guides from around the world, Nov. 13, refer to their logo as a smile in the download file.
Dec 13th, 2012
chaput
http://www.belighted.com ! ;-)
Dec 13th, 2012
Alan Leenhouts
don’t think I saw hasbro up there…
https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcQJgi1shrOuGwywUceXdxXtpUyqrI8MkdBElSxkFkuqQ65LYT4J
Dec 14th, 2012
David Airey
Great shout, Jamie. If you haven’t read it, this story about the presentation of the Gu brand identity is brilliant.
http://davetrott.campaignlive.co.uk/2010/11/23/the-train-is-leaving-the-station/
Thanks to everyone for the comments/suggestions.
Dec 17th, 2012
Marko
The Totalmart logo http://revision.ru/work/69682/
Dec 17th, 2012
Ann-Sophie
Also Jetair has a smile in the logo.
A smile and a wink, resembling the great time you’re having on vacation.
Dec 18th, 2012
Becca Shayne
The internet provider Astound practically copied Amazon.
http://www.astound.net/
Jan 3rd, 2013
Kaj
In Poland, Thomson Holidays is known under the name ‘TUI’ Travel Agency, so these are just the letters, that you can get from the pictogram.
Jan 4th, 2013
Georg Warth
The A in SAP also smiles.
Jan 6th, 2013
David Airey
Another, for DeNA:
http://brandingsource.blogspot.co.uk/2013/01/new-logo-dena.html
Jan 10th, 2013
JP
Hi here is a smiley logo that I made for the Teatro Real (Royal Theatre) in Córdoba, Argentina in 2008.
https://dl.dropbox.com/u/7849601/teatro-real-jp-bellini.png
Excellent website. Saludos desde Argentina!
Feb 9th, 2013
SMILE
Thanks for the love! =)
Also, it was designed by http://www.altafsharif.com for those who want to know.
Feb 18th, 2013
David Airey
I’ve updated your logo with Altaf’s name. Thanks for that.
Mar 3rd, 2013
Alexander Pütz
The Thompson is actually TUI (www.tui.com) and the logo made of those letters. Smiles are more or less a decease in design. A sickness of the 90s to 00s. Even some banks were smiling in Germany before the crisis …
Mar 14th, 2013
Alexander Pütz
One of the better ones is the World Economic Forum
http://www.weforum.org
Mar 20th, 2013
Oliver McCloud
Also check out the Crayola packaging and the implied face on Cheerios boxes. Interestingly, the Cheerios face seems to be winking, with the smile to the closed-eye side. Perhaps intentionally?
Mar 28th, 2013
Daryl Edgecombe
There’s always ours of course ;)
http://www.colourbox.info/2912/new-logo-design-for-swansea-based-colourbox/
The smile was voted in! Yey.
May 2nd, 2013
Dom
Take a peek at the Heineken logo – the e’s have been rotated slightly so that they smile.
May 5th, 2013
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