Comments on: Sochi 2014 Olympic logo

By: Bethany

Bethany — Thu, 22 Apr 2010 16:46:00 +0000

This is a interesting take. I feel it to have a chiseled in ice feel with a reflection that is clean, clear, crisp, and cool. I would agree that one aspect rather than multiple would drive the logo further. I do not feel the web address is as central as is the name and recognition of the “experience.”

By: Chris

Chris — Tue, 02 Mar 2010 22:54:02 +0000

Without knowledge of cyrillic letters, you are missing an important point. The 4 in 2014 has been written in the cyrillic letter for “ch”, and so, if you switch the letters around slightly, “2014″ looks like it spells “sochi”. Do you see that now? Subtle, but pretty cool.

By: mara edythe

mara edythe — Sun, 28 Feb 2010 18:17:28 +0000

Lettering looks Soviet to me and creates an unpleasant visceral reaction. Sad turnoff for an event I love to watch.

By: Raja Sandhu

Raja Sandhu — Thu, 11 Feb 2010 05:43:31 +0000

David Airey said:

“There’s something about it, Martin, that says “ice hockey” to me…”

Could it be the opposing hockey sticks seen in the white space knock-out in between the vertical hi/14 reflection?

By: Jerry Kuyper

Jerry Kuyper — Thu, 24 Dec 2009 23:03:01 +0000

My first read of the logo didn’t include 2014. I saw what I assumed were Cyrillic letters below Sochi.

When I discovered 2014 it wasn’t an aha moment, more of an ugh moment.

By: Nick Hall

Nick Hall — Fri, 11 Dec 2009 15:05:30 +0000

The typography is similar to what one would find on an invitation to a rave. That said, the games will be well attended regardless of the identity we put on it.

Let’s see what the clothing designers can do with it.

By: Soctane

Soctane — Wed, 09 Dec 2009 00:40:38 +0000

Not very Olympic, is it. It doesn’t even come in Russian Cyrillic type.

By: Logo Olimpíadas de Inverno 2014 » Design Chuchu

Logo Olimpíadas de Inverno 2014 » Design Chuchu — Tue, 08 Dec 2009 12:30:21 +0000

[...] aproximada entre o “Sochi” e “2014″, mas da mesma forma como o site Logo Design Lover observou, será que precisava de tantos elementos juntos? “Um bom logo deve levar o [...]

By: Jason Schwartz

Jason Schwartz — Fri, 04 Dec 2009 19:08:06 +0000

Not really a fan of the “logo.” I agree with the critique that it is pretty straightforward and unimaginative, but I do really like the execution of the logo on the site and ID materials.

The blue triangles are a really nice touch and that “as the ID” is utilized really well across the sites.

Looks like somebody needs to call Wolff Olins. ;)

By: Nate

Nate — Fri, 04 Dec 2009 15:20:01 +0000

I’ll preface this comment by noting I have no beef with Russia.

Because of the vernacular of “.ru” in America, the first thing that comes to my head when I see the logo is junk email or a sleazy web site where you download MP3s for pennies.

Personally, I’d just ditch th “.ru” suffix altogether. What does it add to the identity? Who in world on with access to a computer can’t find an olympic website via Google?

I don’t know.It’s all downhill, visually, after Montreal 1976.