Comments on: Sports brand logo designs

By: Derek

Derek — Wed, 28 Apr 2010 23:38:44 +0000

I always thought Mission Hockey had a great logo before they got bought out by Bauer.

http://www.k3promotions.ca/images/MissionHockeyLogo.jpg

It was also very noticeable on equipment.

http://assets.espn.go.com/photo/2007/0926/nhl_g_hossa_580.jpg

By: Jonah

Jonah — Thu, 15 Apr 2010 16:36:02 +0000

Kind of surprised Everlast didn’t make the list.
Don’t know who designed it and I’m pretty sure the company doesn’t know who designed it as its iconic bow tie dates all the way back to the beginning of the 20th century.

I hear it’s also a fairly big fashion brand in eastern Europe and Asia if your looking for a worldwide reason.

By: Eric

Eric — Tue, 23 Mar 2010 03:15:10 +0000

Just read this in the Dec/Jan 2009 issue of Dwell Magazine (article titled “An Introduction to Graphic Design”):

“The Nike swoosh was designed by Portland State University student Carolyn Davidson in 1971. She was paid $35.”

By: Robin Richards

Robin Richards — Sat, 20 Mar 2010 18:19:56 +0000

Although just looking at Adidas, Nike and Puma the link below shows the development of the companies and the sporting industry around them, linking to how their logos developed to reflect those developments.

http://www.meettheboss.tv/articles/default.aspx?articleId=328

By: James

James — Sat, 20 Mar 2010 14:49:42 +0000

David, I believe that the Lacoste logo was designed by Robert George in 1933

By: Eric

Eric — Fri, 19 Mar 2010 09:45:13 +0000

I can verify that the New Balance logo was indeed created by Heckler Associates in Seattle. Heckler Associates is also responsible for such logos as Starbucks and K2.

By: Stephen Webb

Stephen Webb — Fri, 19 Mar 2010 08:56:47 +0000

All of these logos are instantly recognisable and illustrate a great level of design. Obviously Nike and Adidas are amongst the most well-known and instantly recognisable logos in the world, and judging by how little their design has changed over the years it’s clear their original design has timeless properties.
Looking at some of those others covered here its interesting to note that many have simply been refined in recent years, mostly with curved or bolder fonts in an attempt to make them cleaner.

The general public probably wouldn’t have even noted these changes, as they are very subtle. Many, including Reeboke, now make usage of italic font styles too.

Seeing many logo designs in a particular field like this is a good way to compare design and highlight what is successful. More articles doing this would be a good way to build up an understanding of design aspects for different fields.

By: Dustin

Dustin — Thu, 18 Mar 2010 15:28:36 +0000

Why isn’t Converse here? :(

By: Andy Griffiths

Andy Griffiths — Tue, 16 Mar 2010 20:22:07 +0000

Nice collection of logos be interesting to know all the designers who designed them. Like the way you have shown them in one colour, proving that a good logo should work just as well without colour.

By: David Airey

David Airey — Tue, 16 Mar 2010 19:26:32 +0000

Thanks for the help/additional info, folks. That’s great.

Joseph, the main factor from this comparison was the apparent need for a stand-alone symbol to be used on clothing, footwear, or sports equipment. Whilst Prince, Wilson, and FILA don’t utilise an icon, their logotypes are simple enough to scale well.