Comments on: St David’s identity, Cardiff http://www.logodesignlove.com/st-davids-identity-design For graphic designers and all who love logos. Wed, 08 Feb 2012 02:03:28 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Oli http://www.logodesignlove.com/st-davids-identity-design/comment-page-1#comment-16903 Oli Fri, 05 Nov 2010 16:31:12 +0000 http://www.logodesignlove.com/?p=248#comment-16903 I love love love this Identity! And enjoy seeing it, and watching it adapt. The brilliant guys at Johnson Banks have done a great job by creating something clean, simple but very expressive. I agree that it can be reminiscent of similar designs, but i don't think it's trying to be groundbreaking, just....good design! The bigger picture needs to be recognised here not just one extract of the identity, and for that you really need to witness the brand in all its glory. From the multi story car park and distinguished Hayes apartment buildings situated above the complex, right down to the touch screen information points, it really does bring the whole enterprise together very well. I have to disagree on the comments about a Welsh agency not being involved, purely because a Welsh agency was given preemption, and then binned further along development. Born, raised, and working as a designer in Wales, I'm proud to say that the Welsh design scene is booming, however, I was very disappointed by the first attempt that was produced during construction of the formerly known St. Daivds 2 (embarrassed if I'm honest). Until recently I was under the impression the same agency had evolved the design into something quite magical to match the scale and grandeur of the project, but this wasn't the case unfortunately. Given the chance I'm sure they could have taken this forward and produced something equally impressive. I can't comment on the reasons why the agencies changed, but I can genuinely say I'm 100% happy that Johnson Banks took the helm on this one! I love love love this Identity! And enjoy seeing it, and watching it adapt. The brilliant guys at Johnson Banks have done a great job by creating something clean, simple but very expressive. I agree that it can be reminiscent of similar designs, but i don’t think it’s trying to be groundbreaking, just….good design! The bigger picture needs to be recognised here not just one extract of the identity, and for that you really need to witness the brand in all its glory. From the multi story car park and distinguished Hayes apartment buildings situated above the complex, right down to the touch screen information points, it really does bring the whole enterprise together very well.

I have to disagree on the comments about a Welsh agency not being involved, purely because a Welsh agency was given preemption, and then binned further along development. Born, raised, and working as a designer in Wales, I’m proud to say that the Welsh design scene is booming, however, I was very disappointed by the first attempt that was produced during construction of the formerly known St. Daivds 2 (embarrassed if I’m honest). Until recently I was under the impression the same agency had evolved the design into something quite magical to match the scale and grandeur of the project, but this wasn’t the case unfortunately. Given the chance I’m sure they could have taken this forward and produced something equally impressive. I can’t comment on the reasons why the agencies changed, but I can genuinely say I’m 100% happy that Johnson Banks took the helm on this one!

]]> By: Victoria http://www.logodesignlove.com/st-davids-identity-design/comment-page-1#comment-10505 Victoria Thu, 31 Dec 2009 10:03:13 +0000 http://www.logodesignlove.com/?p=248#comment-10505 Hi there.... the St David's brand id looks very like another seen around Wales...please take a look http://www.designwales.org Hi there…. the St David’s brand id looks very like another seen around Wales…please take a look http://www.designwales.org

]]> By: Will http://www.logodesignlove.com/st-davids-identity-design/comment-page-1#comment-7434 Will Thu, 20 Aug 2009 19:00:55 +0000 http://www.logodesignlove.com/?p=248#comment-7434 It's ok, just ok. REAL shame a Welsh agency couldn't have done it. Guess that's The Welsh Assembly for you...total waste of time and do anything but support Welsh business It’s ok, just ok. REAL shame a Welsh agency couldn’t have done it. Guess that’s The Welsh Assembly for you…total waste of time and do anything but support Welsh business

]]> By: Carol Whitworth http://www.logodesignlove.com/st-davids-identity-design/comment-page-1#comment-7194 Carol Whitworth Mon, 10 Aug 2009 13:29:10 +0000 http://www.logodesignlove.com/?p=248#comment-7194 Nice, pleasing to the eye, but very similar to what we did for landscape/urban space designers Novell Tullett in 2007. Ours was about people using spaces! www.novelltullett.co.uk Just shows the trend-setting takes place outta London. Carol Nice, pleasing to the eye, but very similar to what we did for landscape/urban space designers Novell Tullett in 2007. Ours was about people using spaces!

http://www.novelltullett.co.uk

Just shows the trend-setting takes place outta London.
Carol

]]> By: Martin http://www.logodesignlove.com/st-davids-identity-design/comment-page-1#comment-7135 Martin Fri, 07 Aug 2009 15:07:57 +0000 http://www.logodesignlove.com/?p=248#comment-7135 Many, many thanks David. You're too kind :) Many, many thanks David. You’re too kind :)

]]> By: David Airey http://www.logodesignlove.com/st-davids-identity-design/comment-page-1#comment-7114 David Airey Thu, 06 Aug 2009 11:09:51 +0000 http://www.logodesignlove.com/?p=248#comment-7114 I've just been enjoying your portfolio, Martin. Two thumbs up. I’ve just been enjoying your portfolio, Martin. Two thumbs up.

]]> By: Martin http://www.logodesignlove.com/st-davids-identity-design/comment-page-1#comment-7113 Martin Thu, 06 Aug 2009 10:59:36 +0000 http://www.logodesignlove.com/?p=248#comment-7113 Another example of JB's excellence. A classic example of the logo itself being more important than the overall identity but working together brilliantly, rather than certain agencies tendencies to use a brand identity to hide what is essentially a poor logo – no names mentioned ;) Another example of JB’s excellence. A classic example of the logo itself being more important than the overall identity but working together brilliantly, rather than certain agencies tendencies to use a brand identity to hide what is essentially a poor logo – no names mentioned ;)

]]> By: David Airey http://www.logodesignlove.com/st-davids-identity-design/comment-page-1#comment-7110 David Airey Thu, 06 Aug 2009 09:21:25 +0000 http://www.logodesignlove.com/?p=248#comment-7110 Matthew, as Valentino says, this can't be claimed as a rip of the Tribes cover, unless you're going to say the cover was a rip of such-and-such, but then such-and-such was a rip of... and so forth. People coming together fits very well. Tom, there's some excellent work in the Bluegg portfolio. Great. I'm curious though — and this is something I'm battling with at present — why do you alter the use of "identity", "brand identity" and "corporate identity" when describing the brandmarks you create? I'd love to know your take on that. Justin, thanks for the translation. I had an idea, but wasn't sure. It shouldn't prevent both being on the same line, however. They could easily be visually separated using different weighting, tone or a divider. Gareth, I'm with you there. I have much respect for Johnson Banks. Thanks for the comments, everyone. Matthew, as Valentino says, this can’t be claimed as a rip of the Tribes cover, unless you’re going to say the cover was a rip of such-and-such, but then such-and-such was a rip of… and so forth. People coming together fits very well.

Tom, there’s some excellent work in the Bluegg portfolio. Great. I’m curious though — and this is something I’m battling with at present — why do you alter the use of “identity”, “brand identity” and “corporate identity” when describing the brandmarks you create? I’d love to know your take on that.

Justin, thanks for the translation. I had an idea, but wasn’t sure. It shouldn’t prevent both being on the same line, however. They could easily be visually separated using different weighting, tone or a divider.

Gareth, I’m with you there. I have much respect for Johnson Banks.

Thanks for the comments, everyone.

]]> By: Gareth Coxon - Dot Design http://www.logodesignlove.com/st-davids-identity-design/comment-page-1#comment-7106 Gareth Coxon - Dot Design Thu, 06 Aug 2009 04:41:44 +0000 http://www.logodesignlove.com/?p=248#comment-7106 More great work from Johnson Banks, I'm not sure there is a design agency that I admire more. Always clever, simple and adaptable. Great work! More great work from Johnson Banks, I’m not sure there is a design agency that I admire more. Always clever, simple and adaptable. Great work!

]]> By: AJ http://www.logodesignlove.com/st-davids-identity-design/comment-page-1#comment-7085 AJ Tue, 04 Aug 2009 19:23:34 +0000 http://www.logodesignlove.com/?p=248#comment-7085 It's an interesting identity for a large retail space/gathering place in an urban area... the identity suggests more about the actual function of St David’s centre, but is still abstract enough to be a well-rounded identity campaign. It's certainly refreshing compared to the bland and unoriginal identities usually created for these types of real estate developments. It’s an interesting identity for a large retail space/gathering place in an urban area… the identity suggests more about the actual function of St David’s centre, but is still abstract enough to be a well-rounded identity campaign.

It’s certainly refreshing compared to the bland and unoriginal identities usually created for these types of real estate developments.

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