Another free chapter: staying motivated
Graphics.com has offered you all the “staying motivated” chapter from Logo Design Love: A Guide to Creating Iconic Brand Identities.
Guild of Food Writers logo, by 300million
Here’s a quick excerpt.
“Every designer has a level of insecurity that can only be abated by the creative peer group respect or commercial success of their work,” said Martin Lawless, creative director at London-based 300million. “Sadly, the warm, fuzzy, proud feeling of security doesn’t last long. Sometimes, it’s as short as the length of time it takes to make the winding walk back from the awards podium to the table of smiling workmates and your half-drunk client.
“Motivation comes from the relentless desire to get back to that briefest pause on the mountaintop. It’s as simple and as hard as that.”
Read two chapters for free
The first free chapter was your choice, from pencil to PDF, and is offered as a downloadable PDF.
Now you can also read the staying motivated chapter, formatted for online viewing by Graphics.com.
Alternatively, read some very kind book reviews.
Before anyone asks, I won’t be giving away all the content for free. Most will be reserved for those beautiful people who have spent their hard-earned cash on a copy.
If you have any book comments or constructive feedback, I’d love to know.
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14 appreciated comments, click here to add one
Steve Zelle
Just a quick compliment on your writing David. Its a refreshing change to read a design book that is warm in tone and above all encouraging. Well Done.
Jan 23rd, 2010
Anujit Roy
Great job David, keep writing…
Jan 23rd, 2010
David Airey
Thanks very much, Steve. I enjoyed reading your recent blog post: Why design can’t be billed by the hour.
Jan 23rd, 2010
Shutter
Excellent! I recommended this chapter to my friends. As for me, I have already bought the book and it’s changed my thoughts on the topic “how to make a good logo.”
Thank you!
Jan 24th, 2010
Ian Devlin
How kind of you! Whilst you convinced me to purchase your book, I still haven’t got around to buying it. Apologies.
Jan 25th, 2010
David Airey
No need for apologies, Ian. I’m just happy you visit my blog.
Jan 25th, 2010
Chris Figat
David, I love the book, really great stuff, thanks for writing a logo book that doesn’t think it needs to teach me Illustrator. I really got a lot out of the sections dealing with client communication and presentation as well, though I think an entire book could be done on how to explain to a client that they’re not the designer (you make it sound much easier than I’ve found it). My only complaint would be that the cover stock could be a bit thicker, I’ve bent it up quite a bit coming in and out of my laptop bag.
Jan 25th, 2010
Shane
2 chapters! Wow – I don’t think I need to buy the book now :)
Only kidding – can’t wait to get my hands on it. Thanks for sharing.
Jan 25th, 2010
David Airey
Brilliant, Chris. Thanks for the support. As for the cover stock, the weight was the choice of my publisher. Should I ever write another book, I’ll ask for a few samples before making a choice.
Jan 28th, 2010
Jonas
Seems like a great book. Will buy it.
And that food-writers logo seems a lot like this one:
http://www.civilrightsdefenders.org/e-d02.php
Jan 29th, 2010
Keith Sharpe
Hi David,
Quick query.
Have you given any thought to a bundled LDL book (hard copy) which includes a downloadable true pdf version to read in apps like goodreader on iPad?
Great for those who love the feel of real books, but also love the convenience of iPad when on the go (Like me,)
Regards Keith.
Aug 8th, 2010
David Airey
There’s no actual bundle, Keith (i.e., one purchase with two items included) but you can buy the book as a hard copy and also as a PDF or through Amazon Kindle for iPad reading.
Aug 15th, 2010
Keith Sharpe
Thanks for the Info.
I purchased LDL thru Peachpit press.
Very easy and painless indeed.
Thanks again,
Keith
Aug 16th, 2010
David Airey
Excellent. Thank you, Keith. I hope you enjoy the read.
Aug 16th, 2010
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