Logo Design Love

on logos and brand identity design

Stop Sex Trafficking

The sketches that helped launch The Body Shop’s Stop Sex Trafficking campaign.

Stop Sex Trafficking logo

Stop Sex Trafficking logo

300million might’ve gone into administration last year, but the team came up with some great work along the way.

Stop Sex Trafficking logo

Stop Sex Trafficking logo
Photo via ECPAT UK

The campaign was launched in 2009, and in 2011 The Body Shop and ECPAT presented a petition to the United Nations Human Rights Council. The petition attracted 7,044,278 signatures in more than 50 countries and is one of the largest petitions ever to be presented to the United Nations.

Logo Design Love: A Guide to Creating Iconic Brand Identities, second edition

4 appreciated comments

  1. Rich

    Even though I don’t really see a hand and think that making the N’s into fingers is a bit too ambitious, the cause and the work done is fantastic.

  2. Very interesting with the hand concept. Which at first I had no idea it was supposed to be a hand. After staring at it longer It became more clear. Glad they went with the more square shapes compared to the other ones they sketched.

  3. Lo

    Love seeing the hand sketches.

  4. Fainas

    It’s kind of a mixed message that reads “no stop sex trafficking.” Designers were probably more interested in design than the campaign.

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