Storage Deluxe

Apr 25, 2011read the 16 comments

The Storage Deluxe logo’s a bit suggestive, isn’t it?

Image found here

Reminiscent of Justin Timberlake’s work in the vid embedded below.

Via LowFat Graphics.

Along similar lines: Is your logo design phallic?

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16 appreciated comments, click here to add one

Ryan Baum

This is great, as soon as I saw the thumbnail I immediately thought dick in a box. Great way to start the morning.

Apr 25th, 2011
Steve Bell

Nice find. I had to use this logo on a website this week, thought it was quite apt for bankers! http://en.wikipedia.org/wiki/Al-Rajhi_Bank

Apr 25th, 2011
DrDeadline

Steve… you’re right, nothing too subtle about that!

Apr 25th, 2011
Tom

I live in New York where I see this logo all the time. It’s a fantastic and superbly designed logo, it makes me smile in an otherwise very drab environment. I also store myself with these guys, so I guess it works.

Apr 26th, 2011
Ed

HAHA. First thing that popped in my head.

May 6th, 2011
Heather M

If you think that’s bad, check out the logo for a networking website for Dallas professionals: http://www.creativesindfw.com/

May 13th, 2011
Cesar

Hahahahaha… i showed this at the office, even the boss couldnt stop laughing for hours… made our day and went home earlier…

Jun 14th, 2011
missy

Which came first Dick in a box or storage deluxe?

Oct 23rd, 2011
Tom

Missy, Storage Deluxe came first – get it :-)
Tom

Nov 30th, 2011
bicycle13

Storage Deluxe may have sold for $580m, but as far as logos go, it is completely uninspired, highly suggestive even before “Dick in a Box” with its phallic human form holding a container in front of its genital area. The garish color scheme slaps every area it is present in the face. As far as fitting in with a community it is rude at best (like Bed-Stuy where I live that has the most landmarked buildings in Brooklyn). It uses cheap tactics such as complimentary color schemes that are fixtures in the competitive 99¢ store market. They may be laughing all the way to the bank, but we are the ones left with these monstrosities in our neighborhood. Cheap, trashy, gimmicky monstrocities. Maybe if they would have had a little class they could have sold for more.

Dec 19th, 2011
bicycle13

And Tom, before you ask, I worked in storage for nearly ten years, helping to sell properties of up to $20m individually.

Dec 19th, 2011
Tom

bicycle13,
So you sell Storage and you are an expert on design – I don’t think so. And even worse your math skills suck balls. If you sold your facilities for 20 mil each, that is substantially lower than the “Dick in a Box” got for theirs 26 mil – give or take a mil. Sounds like you are just a disgruntled out of work former storage front counter guy to me – HAHAHAHAHAHA! Now stop criticizing stuff you no class, cheap, trashy don’t know anything about anything and get back to flipping burgers.

Apr 9th, 2012
David Airey

I put up with enough flak across the hundreds of comment threads I moderate, and I don’t want another bout of name calling. My comment policy is linked below.

Apr 10th, 2012
Alan Garber

It reminds me of the Justin Timberlake and Andy Samberg skit on SNL “Di@& in a Box.”

May 6th, 2012
Bicycle13

Tom,
I didn’t say I out sold Storage Deluxe. I am just saying that I was in the business above the “counter person” level. And I left the industry because we sold all of our facilities to Extra Space (which I was generously compensated, which is why I have great math). We were in fact the only company in the area that actually built our facilities from the ground up.

And look at what Storage Deluxe is doing on Atlantic Ave at the moment: they sell off their properties to Cubesmart (formerly U Store It) and Cubesmart doesn’t change that tacky color scheme. Meanwhile, Storage Deluxe rehabs another large building two blocks down with yet another nasty looking overhaul. Then, making matters worse, up Atlantic they have their eyes on another beautiful example of great brick work and they will convert that as well. So now, within a span of six or so blocks, Storage Deluxe is turning Atlantic Avenue into a gaudy color eye sore.

They are doing the same in the Gowanus by converting the old Jewish Press building into a big nasty orange and blue box.

Oh well.

May 7th, 2012
Bicycle13

Oh, and I am pretty good with design. After my storage career came to an end, I went back to my former life as a freelance artist. For the past three years I have been designing miniature golf holes for Figment and I also work in a children’s museum for the arts where I help kids make art projects all day. This fall, for the holiday season I will be going back to my original trade as a visual display artist on Madison Ave.

May 7th, 2012