Comments on: Stretching the Virgin logo

By: Clare Balmer

Clare Balmer — Mon, 26 Oct 2009 01:39:42 +0000

I know this is post hasn’t been touched in a while but I had to comment. I just got back from a flight on Virgin Pacific and Virgin Blue airlines and I really noticed how badly the Virgin logo is treated! The blue and red with a white outlined logo (bad by itself) clashed so much slapped on a green emergency safety form! But you are right the brand is not harmed by this as Richards personality and attitude are what holds this iconic empire together. I do have to cringe that even simple steps can make massive improvements if a fraction more thought were put into it!

By: Danny | dannyhinde.com

Danny | dannyhinde.com — Fri, 14 Aug 2009 00:42:06 +0000

I don’t like the new ‘Virgin media’ logo, the glowing edge seems tacky although I think it is meant to reflect the new ‘fiberoptic broadband’ they are offering.

The shape also reminds me of a pringle!

By: David Airey

David Airey — Thu, 13 Aug 2009 10:13:36 +0000

Ash, you left out the part where I say your logo is a part of the brand. For me, the product or service being offered is the “pillar that your brand stands on”. No logo, no matter how good, will rescue a poor product.

By: Ash

Ash — Sun, 09 Aug 2009 17:08:02 +0000

“your logo is not your brand”

I won’t completely agree to that. The logo is usually the strongest (and sadly, sometimes the only) pillar that your brand stands on. It’s just that with Branson’s semi-celeb personality and lifestyle, and Virgin doing everything everywhere all the time (wow, that so did not sound wrong. not at all), the combination of media exposure and sheer business volume has crafted new pillars to stand on.

By: Roberta Seldon

Roberta Seldon — Mon, 01 Jun 2009 17:00:20 +0000

Virgin should take a hint from Google, who recently decided to rebrand all of their product logos in order to improve brand consistency.

By: David Airey

David Airey — Sun, 31 May 2009 18:13:37 +0000

Trish, I disagree. Your logo isn't your brand. Here's an excellent article from Andy Rutledge to help explain my stance, detailing what makes a brand a brand: Of Brands and Commodities

By: david

david — Thu, 28 May 2009 02:31:28 +0000

I agree with Trish to a certain point but think what image your brand conveys needs to ALSO to be consistent. The problem I have with these logos besides many being extremely ugly is that they all push the Virgin brand into diff’t directions, cheapening and confusing the Brand. While Virgin might not need to have as singular a Brand image as say Fred Perry or Bank of America for instance, I do think these Virgin logos don’t convey any image of what Virgin stands for. To someone who doesn’t know Virgin, I would see any of these and think Soda Pop packaging and/or Cheap. I always felt Virgins image included such keywords as Hip, Fun, and On-the-edge/Risky. Some of these logos do convey fun but not in the right way (Virgin being Epcot Center, these logos being Blackpool Amusement Center).
David

By: Trish

Trish — Wed, 27 May 2009 15:36:58 +0000

I have to say I think the group of logos provided proves your logo IS your brand. The Virgin logo is represented in some recognizable fashion in each layout except one (top right corner). And therefore that one doesn’t look like it has anything to do with Virgin at all. By simply adding the Virgin logo, no matter what the main though of the design, it is branded first and foremost Virgin.

By: David Airey

David Airey — Tue, 26 May 2009 09:56:08 +0000

Great discussion, and thanks for that link, Tjeerd. I’ll take a look.

Jamie, been ages! I hope you’re well. Plenty of reasons for the reds fans to be happy, even without any silverware.

By: P-Easy, K-Shizzeh [PenaltyKillah]

P-Easy, K-Shizzeh [PenaltyKillah] — Tue, 26 May 2009 04:42:06 +0000

Decades of graphic design standards have been imprinted on all these little divisions and subsidiaries. Clean up, Virgins! Why can’t you be like Google/Yahoo? The corporate logo and the service name – all of them in the same plain typeface – so the logo can be the main focus.