This week saw the launch of Maria Sharapova’s first entrepreneurial venture, a new gummy and sour candy line dubbed Sugarpova.
Maria enlisted the help of Red Antler (in partnership with Dentsu), and the challenge was to “create a brand, packaging and website for Maria Sharapova’s new premium gummy candy line that represents the sweet, fashionable side of this tennis icon.”
“One of our designers came up with the idea to change the pattern and the shape embedded in the lips depending on the flavor, which serves as great system for the brand and also highlights the different personalities and sides of Maria.”
— SIMON ENDRES, RED ANTLER
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