Logo Design Love

1. Peter Sullivan

   Wow! I can’t believe Intel ripped that off. If that logo is trademarked the creator should contact Intel immediately. If they don’t pay up or drop it, I’d go after some publicity. I’m sure some media coverage would be quite helpful. Then off to court.

   Aug 1st, 2008

2. Vuarnet

   Wow!

   Thank you for reading isopixel.

   Vuarnet’s last blog post…Anthillz - Reputación de los freelancers en la red

   Aug 1st, 2008

3. Gio

   I am loving the MillerCoors symbol after I read the explanation, but I have to admit I didn’t see it at first glance. Nor did I make the association that Miller + Coors = alcohol at first. I thought it was some sort of agency or law firm with two last names. Perhaps the typography’s a bit too clean and corporate for a product I associate with fun and rowdy times, though it’s hard to fault the designers at Pentagram since the typography is beautiful.

   Gio’s last blog post…16 Life Lessons I Acquired in Art School

   Aug 1st, 2008

4. Trish

   Lovely selection as always.

   Although I aesthetically like the MillerCoors logo, I don’t know if I could come to love it as a beer logo. I mean beer logos traditionally are old world traditional. I like the idea of taking beer main stream and making it contemporary, but it feels weird, too. Like they’ve turned their back on the rich history of beer. The whole idea of Miller and Coors becoming one and Budweiser being sold back to the old country weirds me out. And I can’t even drink beer!

   Intel vs ecogeek. Sales presentations are a major hole in a corporations armor when it comes to branding. Any sales person can make a presentation and they never seem to think about copyright. When working for the PriceWaterhouse Coopers’ Visual Communications Department, we got a hold of a rouge presentation that almost went public like the unfortunate Intel one did. The presentation was loaded with stolen Star Wars graphics, sounds, snips and quotes. Huge lawsuit waiting to happen! I remember it being a beautifully done presentation and it was too bad no one outside of PWC was EVER going to see it. We used that presentation as a “what not to do” piece. Someone bypassed Intel’s in-house graphics department. I bet a few heads have already rolled. Too bad that is not enough to keep them from being rightly sued.

   A graphic designer’s nightmare and ultimate challenge to come up with something new in an area as congested as making a logo for a company called Metro. ACME is another I can think of. There are many ‘generic’ names that get used over and over. Can anyone think of others?

   Trish

   Aug 2nd, 2008

5. Teddi

   Whew, what a relief to see that there are so many “M” logos out there that AREN’T like the logo design I did earlier this year for a client in the investor relations industry.

   We ended up with a very simple design, and I’ve been wondering how many others out there might have something similar.

   Loved the peek at Chris Spooner’s logo design process. Thanks for the link! Go, Chris!

   Aug 2nd, 2008

6. David Pache

   Hey David, thanks ever so much for the mention.

   Aug 3rd, 2008

7. Andrew Kelsall

   I’m with ‘Gio’ on the Miller Coors logo. I didn’t see that it was supposed to be a birds-eye-view of a pint until I read that it was.

   To me, it looked like the managing director had designed it - just using some random circles to make it look nice!

   If, as stated, the circles represent the view, looking into a pint; and the view is off-centre…wouldn’t the circles have a slight perspective to them? More Oval? I feel this would help recognition of the mark.

   Andrew Kelsall’s last blog post…How shocking can a Jpeg be?

   Aug 3rd, 2008

8. David Airey

   Peter,

   Definitely some ‘over-inspiration’ from Intel. It’s just too similar not to be a direct copy.

   Vuarnet,

   You’re very welcome.

   Gio,

   I also didn’t get the idea at first, though found the animated sequence quite clever.

   Trish,

   The beer logos I see more often than not do appear traditional, much like your experiences, which is why this new design is clearly separated. Thanks for the PWC insight. That presentation sounds like an interesting one.

   Teddi,

   Upon first glance, I thought your logo had something to do with the stock market, so you definitely got the investor part down. Glad you enjoyed Chris’ logo design insight, and thanks for commenting.

   David,

   No worries! Keep it up buddy, and I hope the online questionnaire works well for you.

   Andrew,

   I’d like to see how the MillerCoors logo is used in promotions. On it’s own, and at first glance, I had similar thoughts about three simple circles placed together, but context will always allow for a better evaluation.

   I don’t think the perspective would change too much to notice. Did you view the presentation on the Pentagram website? The actual glass morphs into the logo, which gives a better insight.

   Aug 3rd, 2008

9. Daniel Campos

   Cool! Congrati.

   Regards
   Daniel

   Daniel Campos’s last blog post…Olimpíadas na China vrs. Direitos Humanos na China

   Aug 4th, 2008

10. Andrew Kelsall

    @ David,

    Yeah, I’ve seen the short video presentation—and after viewing it, it makes more sense I suppose. But this logo just doesn’t grab me, that’s all. I’m either a love-it or hate-it at first glance kind of person, and most people who view the logo in printed matter won’t see the video first.

    However, you stated that context will always allow for a better evaluation. Very true, I’ll keep my eyes open to see how it’s used.

    Andrew Kelsall’s last blog post…How I customized my Wordpress Blog #2

    Aug 4th, 2008

11. David Airey

    Andrew,

    Hardly anyone will see the video, for sure. If I get my hands on any promotional material I feature it for you. Cheers.

    Aug 5th, 2008

12. roberto

    Imagine watching television and seeing one of your graphic illustrations used, unbeknownst to you, as an animated logo for the intro to Disney’s 101 Dalmations. That’s what happened to me. I blog about it here.

    http://donrobertosblog.blogspot.com/2008/07/disney-appropriated-my-work.html

    It was amazing enough seeing it on the tube at home. I would have been totally blown away if I’d seen it on the big screen at the theater.

    Aug 6th, 2008

13. Trish

    A friend of mine was a huge KISS fan and put together a KISS fan site back in the mid 90s when the internet was just taking off. He made this cool wallpaper by taking the face paint of the band members and making them into round icons (and a bunch of other stuff as well). A year later he found the official KISS site and they had appropriated all of his design and graphics to make it. He was backhandedly proud to have contributed even though he was not mentioned in any way. Nothing he could do, of course (not that he would have wanted to). Even though he designed ‘new’ art, he used registered images. I’m sure KISS just figured it made sense to take the images rather than sue to keep him from using them. They got free art and my friend kept his money.

    Aug 6th, 2008

14. Tim

    I absolutely love the new MillerCoors symbol! After reading the names I immediately saw the circles become a top view of a glass of beer. Brilliant.
    As Trish had mentioned typical beer symbols are old world traditional and I can see this not selling well in the beer market but after reading Pentagram’s copy regarding the new symbol and finding out it will be for more business to business, while the original logos will not change on the bottles/cans, makes me love it even more.

    Aug 9th, 2008

15. David Airey

    Thanks for the link, Roberto. Let’s put it down to creative similarities.

    Trish,

    You have so many stories to tell! Glad you take the time to share them here.

    Tim,

    That’s an important point about the new MillerCoors logo, that the bottles / cans will keep the old branding. Thanks for commenting.

    Aug 12th, 2008

16. Sun

    Hello,David!
    I love to see the process of making logo.
    This website is great!

    sun,

    Aug 14th, 2008

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