Comments on: Talking about logo design #8

By: Altissima

Altissima — Wed, 07 Jan 2009 05:14:05 +0000

At first glance I thought the Montreal logo was an alternative for the Museum of London – the colours are very similar!

By: David Airey

David Airey — Mon, 01 Dec 2008 10:36:36 +0000

Jasmine,

Not weird at all. I hope you’re keeping well.

David,

I enjoyed reading your interview, and I’m sure I wasn’t the only one.

Ørjan,

You make a valid point about not liking change, but I wouldn’t go so far as to hate every new logo a large company launches. Pentagram’s CultureBus logo is a good example, although you may counter that it isn’t a redesign, but a new logo.

Another good point is to let logo ’sink in’, and view it in context. Hasty decisions can be rash.

Al, Amanda,

Thanks for your thoughts, and time. Happy Monday to you all.

By: Amanda Vlahakis

Amanda Vlahakis — Thu, 27 Nov 2008 22:46:55 +0000

Ooooo I like the museum logo – I think I’m being overly influenced by the colours though!

What does it ‘mean’ I wonder.

Montreal – it’s getting to the point now David where you could almost launch a new blog called ‘when bad logos happen to good people’

It’s not Olympics bad, but its very ‘dubious’.

‘Olympics bad’ – is that going to be new standard by which we judge bad logos ;)

Amanda Vlahakis’s last blog post…Tutorial: Character Illustration

By: Al Woods

Al Woods — Mon, 17 Nov 2008 20:47:20 +0000

Well, I kinda feel a bit like Frankenstein’s monster about to be lynched here. I think there’s something in the Montreal logo, at first glance It appealed to me, maybe because I like softer more friendly logos, I don’t know, but there’s just something about it. I think maybe there aren’t enough colours in it, the cross sections create too many shapes that are easy to identify, like the sock comments earlier.

Like David said, bit of a flashback of the 2012 farce but a better logo for me.

Hated the Museum logo for a few minutes, then, when you gaze into its freakish eye you feel adventure!! It resembles a strange being from a B movie, trying to suck you in!! Good fun!! You can image a huge 3d version built from layers in the museum, that you can climb inside.

Al Woods’s last blog post…Krispy Kremes rock!

By: Ørjan

Ørjan — Mon, 17 Nov 2008 13:47:06 +0000

Is it just me or do we all hate every new logo a large company/organisation/etc. gets? At least that seems to be situation in most cases. I think that it is hard for us to accept a new logo because we are so familiar with the old one; we see it every day and we connect it with the company. What most people whose comments and thoughts I’ve read seems to forget is that after four months of hardcore marketing the new logo will become just as associated with the company as the old one used to be. I don’t really get it when people say that “I just loved the old logo because I always thought about that company when I saw it”. That doesn’t necessarily mean that the old one was good, just that it was associated with the company because we was used to it. We must remember that after a year or two the new one, in most situations, will have the same place in our minds, and we will think about that specific company when we see it, just like we did with the old one. What I am trying to say is that we should really give the logo a little time before we judge it.
I guess it is a natural thing for humans to be sceptical against new things and changes. Take a look at how the logo works together with the rest of the branding first, and let it “sink in” for a couple of weeks before we start hating it.

By: David Pache

David Pache — Sun, 16 Nov 2008 19:22:30 +0000

Thanks for roundup of news and also for mentioning the article David!

My apologies for the legibility of the interview. The interview is now up on my site and can be read at http://www.dache.ch/dache/comments/an_interview_with_david_pache/

Very glad to see you guys enjoyed it :^)

By: Jasmine

Jasmine — Sun, 16 Nov 2008 10:18:27 +0000

At first glance I didn’t like the Museum of London logo, but at second glance I realised the viewer can interpret it so many ways. It’s reminiscent of a fossil. An eagle eye view of an old tree trunk. It’s very organic and geographic. It even has an evolutionary feel to it….does that sound weird? But yeah, my two cents.

Grace+Peace

By: David Airey

David Airey — Fri, 14 Nov 2008 15:22:44 +0000

George,

Like David says, I’m sure the cost of the Montreal brand project included much more than just the logo. It reminds me of the amount of money thrown at the London 2012 project.

David,

T Mobile’s a great example. I’m not keen on their logo at all.

Preston,

I agree. It’s a shame the website hosting David Pache’s interview isn’t a little more reader-friendly. The text formatting even goes wrong towards the end of his answers. Great insight all the same.

Jacob,

You’re very welcome. I’ve no info about how the Montreal design fee was split, but if you find some, do let me know.

By: Insanemoe

Insanemoe — Fri, 14 Nov 2008 12:58:56 +0000

really don’t like the Montreal logo design and how much money has been spent to this.some students can do better with that. I live here in Montreal so I can assure you that 75% don’t agree with this logo.

By: Jacob Cass

Jacob Cass — Fri, 14 Nov 2008 05:28:55 +0000

Smarties indeed. I would be interested also in finding out where the money went and how it was divided, is there a link somewhere?

I am a big fan of the Museum of London rebranding! It looks great, memorable and really reminds me of a museum… colours, things to do and look at and it reminds me of geography too. I haven’t read much more on it but I really like it and I can see it being adjusted over a variety of areas.

Thanks for the post David.