Comments on: Talking about logo design

By: ABerry

ABerry — Sun, 03 Aug 2008 18:56:44 +0000

I am a graphic design student. I often come to this website for inspiration. Currently, I need to create a logo for myself . I find this task very difficult. If anyone has any advice please let me know.

By: Blogs que hablan de “logos” « el50

Blogs que hablan de “logos” « el50 — Wed, 09 Jul 2008 01:52:55 +0000

[...] Algunos posts: 10 handwritten logo designs, talking about logo design [...]

By: David Airey

David Airey — Tue, 24 Jun 2008 08:38:40 +0000

Roberta,

It would be interesting to know more about your contest participation, such as the time spent versus the reward.

Trish,

Absolutely. It’s vital to understand as much as possible about the clients business before embarking on a new logo project.

Mich,

Standing out is definitely a good thing, but all too often a trend will spark many followers. Those who set the trends will always be ahead of the game.

Peter,

It’s a good one (the Talk logo). I agree. Jacob also did a good job with his $5 logo article.

Doug,

I’ll visit your blog shortly and read your own article. Thanks for letting me know, and for your recent email too.

By: Doug C.

Doug C. — Mon, 23 Jun 2008 23:42:39 +0000

Ah, logos …. I don’t know what intrigues me so much about them but I enjoy looking at them and inventing them myself. I’ve wrote about the logo design process on my blog. I wouldn’t really call it an in-depth lesson (you have to keep in mind people’s attention spans when you start getting long-winded, lol). But for the most part I put down my thoughts on the subject.

By: Peter Sullivan

Peter Sullivan — Mon, 02 Jun 2008 14:43:55 +0000

I really like the Talk logo. Simple is the best way to go… always. I would also like to read and have clients read “Why logo design doesn’t cost $5.00.” Pitching logo price quotes is the hardest of all the offerings.

By: Trish

Trish — Thu, 29 May 2008 18:41:55 +0000

“Accepting Change”

Pizza Hut, Long John Silver’s, KFC and Taco Bell (and A&W) are all owned by Yum! Brands so, I presume, all the logo updates were done by the same design house. I did look through the Landor website (designed new Pizza Hut logo), but couldn’t find mention of Pizza Hut or Yum! Brands, so I don’t know for sure.

Trish

By: Mich

Mich — Thu, 29 May 2008 16:34:35 +0000

I noticed an interesting trend in the set of logo re-designs (accepting change): the new logos all added a slant, upwards to the right, either with the type (as with Burger King, Pizza Hut, or KFC) or the figure (as with Taco Bell and KFC).

It seems that once one company redesigns their logo a certain ways, others have to copy, so that all the logos end up with the seem feel and look to them. I wonder why this is so? Maybe standing out is not such a good thing when you’re a brand name?

By: Trish

Trish — Thu, 29 May 2008 15:19:55 +0000

“Why Logo Design Contests don’t work”

I personally don’t understand why someone would want an impersonal logo from a “logo factory”. Part of my logo design for a client is to find out everything I can about a client, about them, their business, their dreams, their customers, their hopes for the future of their business, and so on. Do designers who submit to logo factories do this? How can they design a logo with as much care and dedication as the client has for their business? We are talking about a symbol that represents in whole the client and/or their business. This symbol/logo should represent the client’s personality, their business personality and make their customers smile when they see it. Logo design is not about slick, trendy design, nor it is about the designer, it is about the CLIENT.

Trish

By: Roberta Seldon

Roberta Seldon — Thu, 29 May 2008 12:38:30 +0000

Yeah, I participate in a lot of contests. I saw this one where the logo was exactly the same, they just changed the name of the company. It’s people like that who mess things up for those of us who are putting in all the hard work and effort to create great designs.

By: David Airey

David Airey — Thu, 29 May 2008 07:53:54 +0000

Jacob,

Yes, that’s a good addition, and the discussion that followed makes for an interesting read too.

Jeff,

No worries. It was nice getting an insight into how you work.

Kris,

Thanks for picking up on the missing apostrophe. I’ve added it back in. You have a keen eye. ;)

Cat,

Good to know this round-up idea is wanted. Thanks for the email, which I’ll reply to shortly.

Trish,

I’m glad you enjoy receiving email updates, and appreciate you subscribing. If there’s a particular logo you’d like my feedback on, feel free to send an email.