Comments on: How effective are the Tate logos?

By: Ian Storm Taylor

Ian Storm Taylor — Mon, 03 Aug 2009 15:42:00 +0000

Reminds me of The New School’s slightly varying identity.

http://www.newschool.edu/

I’d agree with it being effective. Although, I am fonder of TNS’s… maybe its because of the stencil vibe and nice warm colors.

By: Pepsi new 1 billion $ smile [oo] | Logoblink.com

Pepsi new 1 billion $ smile [oo] | Logoblink.com — Thu, 26 Feb 2009 23:38:37 +0000

[...] the purpose of different needs and yet, conveying the main message. We should mention here the Tate logo as an interesting earlier [...]

By: Youssef Sarhan

Youssef Sarhan — Mon, 15 Dec 2008 11:01:41 +0000

I think given the name of the Tate, it can pull this off. It’s name is well recognised. The concept works for me, it’s refreshing to see something a bit different and challenging the norm.

By: Bellatrix

Bellatrix — Sun, 26 Oct 2008 20:50:34 +0000

Love this logo.

I think that we create certain rules and specs according to what we do and use day to day, like for example you know that a blurry logo would be very hard to apply to small spaces, given the hard it would become to read.

But hey! if it works, it works.

I think that being that TATE is a modern art gallery it can get away with it, they represent innovation, change, and that includes change of rules and parameters, so I think that for the brand the logo represents exactly what they are.

By: Logo design process for Komplett Fitness | David Airey » graphic designer, logo designer

Tue, 07 Oct 2008 15:02:10 +0000

[...] logo doesn’t need to be static, as long as certain aspects are kept consistent. Take the Tate Modern identity as an example. There are a number of design options that can be interchanged, offering a fluid [...]

By: David Airey

David Airey — Wed, 17 Sep 2008 15:57:54 +0000

Al,

I’m curious, have you created any brand guidelines of your own? You mention how they’re you’re thing, and I’d love to see any examples you have.

By: al woods

al woods — Thu, 11 Sep 2008 09:40:55 +0000

HUGE fan of evolving logos and identities that manage to maintain their image even though the actual visual changes.

Love that a lot.

Brand Guidelines are kinda my thing and I hate seeing brands suffocated or tamed by their insane and often contradictory strategies/guidelines.

I’d like to see more examples of this approach.

Nice work again David!

By: Los logos de la galería Tate « Creación Automática

Los logos de la galería Tate « Creación Automática — Thu, 10 Jul 2008 04:49:11 +0000

[...] Fuente | Logo Design Love [...]

By: David Airey

David Airey — Wed, 02 Jul 2008 08:50:09 +0000

Kimberly,

Good of you to stop by, and I’m glad you also like the Tate logo design.

By: Kimberly

Kimberly — Sat, 28 Jun 2008 16:43:24 +0000

I have actually never heard of them till now, and agree with the person above that it is very similar to a horror film occurence. I actually like it, it’s very different and artsy, and I wish more people would or could take a chance like that. If I saw this somewhere, my curiosity would get the better of me, and I would have to go Google it.