Tenth logo by Nancy Wu

A quick mention of a favourite blog, Logolog by Denis Radenkovic, and a great logo by Nancy Wu, for Tenth.
Nancy is a very talented designer who has kindly agreed to contribute to the upcoming Logo Design Love book, so you’ll have the pleasure of seeing more of her process explained.

The Vancouver-based designer’s website, Nancy Wu Design, was worth my time — the “identity” section in particular — and here’s a small sample of Nancy’s preliminary work for the Tenth logo (more to follow in the book, with some intriguing unused concepts).

I previously asked if you knew of any good church logos, and the discussion that ensued was quite deep, with strong opinions being voiced.
Denis, I applaud your design taste. Please do keep up the good work.












10 appreciated comments, click here to add one
david f
I like the “arms” the way they strech to the sky. Is it a worshipper praising his god or is it Jesus blessing the creation? Either way they work great as a symbol for all good a church should stand for!
Jun 9th, 2009
Abdulrahhman Jaber
I just want to thank you
I always read this blog but never left comment or appreciation msg
This blog become one of my best online gardens that inspire me and provide me with lots of information
Really appreciated
Thank You :)
Abdulrahman
Jun 9th, 2009
Jacob Cass
David, this was actually Logo Of The Day back last month and there were quite a few positive and negative comments re the logo.
What is your opinion on the tenth logo? Personally, I think it is a great logo based on what I have read over on Logolog.
Jun 10th, 2009
miguel
Just like TMN (www.tmn.pt)
Jun 10th, 2009
Sacha
I find it strange that it’s not mentionned anywhere, but I don’t think it can be a coincidence given the logo designer’s last name (and also Vancouver’s big chinese immigrant population).
Here’s the chinese character for the number ten:
http://zhongwen.com/d/164/d81.gif
Jun 10th, 2009
Andrew Kelsall
As always, I like to play a game of “Guess what this logo is for” before reading the writeup.
Initially, I didn’t take to the logo, as I couldn’t tell what it was for (company; service?)—not that a logo in anyway has to pertain to any obvious statement, of coarse.
However, when I read the writeup, and looked into the link showing that it was for a church, it all makes sense—and I really like it. Nancy Wu has done a great job, and tells a great story when viewed in context.
Jun 10th, 2009
Nancy Wu
Thank you so much for the nice coverage David, and everyone else for their constructive/encouraging comments. Interesting as I’ve never seen or heard of that Portuguese website. My development sketches show the natural evolution of the mark from the key words/concepts in the briefing document–this is the usual process I take for any logo project (focus on concept & address the brief). I also found it interesting, the connection with my Asian heritage and the Chinese symbol for ten. I don’t read Chinese (boo!) and the church itself isn’t predominantly Chinese or in an Asian neighbourhood. It’s quite multicultural and varied socially that makes for a very inclusive community, thus my reasoning for a welcoming/worshipping mark that tells simply what it is (the cross = a church = its people) without discouraging anyone from coming. Cheers!
Jun 10th, 2009
David Airey
You’re more than welcome, Nancy. Thanks for stopping by to comment, and again for agreeing to contribute to my book.
It’s a pleasure to have you on board.
Thanks to everyone else for leaving your thoughts too.
Jun 14th, 2009
sidv
This logo at first glance strangely reminded me of TechCrunch here http://www.logodesignlove.com/images/logos/tenth-logo-context.jpg
It was only on second glance that I realised it was TenthChurch and not TechCrunch!
Jul 29th, 2009
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