Comments on: Tenth logo by Nancy Wu

By: sidv

sidv — Wed, 29 Jul 2009 12:31:44 +0000

This logo at first glance strangely reminded me of TechCrunch here http://www.logodesignlove.com/images/logos/tenth-logo-context.jpg

It was only on second glance that I realised it was TenthChurch and not TechCrunch!

By: Design Groupies » Tenth Logo by Nancy Wu

Design Groupies » Tenth Logo by Nancy Wu — Sun, 14 Jun 2009 21:36:45 +0000

[...] Click here to view full the post at Logo Design Love. Posted by: Head Groupie Categories: Art & Design Blogs, Inspiration Tags: brand identity, branding, design process, logo design [...]

By: David Airey

David Airey — Sun, 14 Jun 2009 19:59:17 +0000

You’re more than welcome, Nancy. Thanks for stopping by to comment, and again for agreeing to contribute to my book.

It’s a pleasure to have you on board.

Thanks to everyone else for leaving your thoughts too.

By: Nancy Wu

Nancy Wu — Wed, 10 Jun 2009 21:07:01 +0000

Thank you so much for the nice coverage David, and everyone else for their constructive/encouraging comments. Interesting as I’ve never seen or heard of that Portuguese website. My development sketches show the natural evolution of the mark from the key words/concepts in the briefing document–this is the usual process I take for any logo project (focus on concept & address the brief). I also found it interesting, the connection with my Asian heritage and the Chinese symbol for ten. I don’t read Chinese (boo!) and the church itself isn’t predominantly Chinese or in an Asian neighbourhood. It’s quite multicultural and varied socially that makes for a very inclusive community, thus my reasoning for a welcoming/worshipping mark that tells simply what it is (the cross = a church = its people) without discouraging anyone from coming. Cheers!

By: Andrew Kelsall

Andrew Kelsall — Wed, 10 Jun 2009 20:31:23 +0000

As always, I like to play a game of “Guess what this logo is for” before reading the writeup.

Initially, I didn’t take to the logo, as I couldn’t tell what it was for (company; service?)—not that a logo in anyway has to pertain to any obvious statement, of coarse.

However, when I read the writeup, and looked into the link showing that it was for a church, it all makes sense—and I really like it. Nancy Wu has done a great job, and tells a great story when viewed in context.

By: Sacha

Sacha — Wed, 10 Jun 2009 13:49:51 +0000

I find it strange that it’s not mentionned anywhere, but I don’t think it can be a coincidence given the logo designer’s last name (and also Vancouver’s big chinese immigrant population).

Here’s the chinese character for the number ten:

http://zhongwen.com/d/164/d81.gif

By: miguel

miguel — Wed, 10 Jun 2009 06:24:04 +0000

Just like TMN (www.tmn.pt)

By: Jacob Cass

Jacob Cass — Wed, 10 Jun 2009 04:54:48 +0000

David, this was actually Logo Of The Day back last month and there were quite a few positive and negative comments re the logo. What is your opinion on the tenth logo? Personally, I think it is a great logo based on what I have read over on Logolog.

By: Abdulrahhman Jaber

Abdulrahhman Jaber — Tue, 09 Jun 2009 20:41:39 +0000

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Abdulrahman

By: david f

david f — Tue, 09 Jun 2009 18:39:48 +0000

I like the “arms” the way they strech to the sky. Is it a worshipper praising his god or is it Jesus blessing the creation? Either way they work great as a symbol for all good a church should stand for!