The art of logo design

Here’s a six-minute video of Steven Heller talking about the origin of logos, Sagi Haviv talking about the basics of logo design, Kelli Anderson on the process, and Gerard Huerta on timelessness.

“The logo is an identifier but it’s also something that stands-in for who you are.”
— Steven Heller

An interview with Sagi Haviv, on
Gerard Huerta on creative block, on

Via @TheLogoFactory.

7 responses

  1. Superb short video! Somehow the video itself is what a logo does – expressing the brand message in the simplest form possible without loosing the message.

  2. re: chris–yes, thank you. was thinking the same thing. they went with something too safe. loved some of the ones that had the bend in the “B.”

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