Logo Design Love

on logos and brand identity design

The art of logo design

Here’s a six-minute video of Steven Heller talking about the origin of logos, Sagi Haviv talking about the basics of logo design, Kelli Anderson on the process, and Gerard Huerta on timelessness.

“The logo is an identifier but it’s also something that stands-in for who you are.”

An interview with Sagi Haviv, on logodesignlove.com
Gerard Huerta on creative block, on davidairey.com

Via @TheLogoFactory.

Logo Design Love: A Guide to Creating Iconic Brand Identities, second edition

7 appreciated comments

  1. This simple video says it all. Thank you for sharing! It came really handy and on time for our new junior designer here at the company where I work. :)

  2. Thanks for sharing – I really enjoyed watching this brief history.

  3. Superb short video! Somehow the video itself is what a logo does – expressing the brand message in the simplest form possible without loosing the message.

  4. Brad

    Why does the video do the slow zoom in on EVERY SHOT?

  5. Mac

    Great little vid but yeah Brad, the constant creeping of the zoom was a bit ott!

  6. Anyone else like some of the concepts for OFF BOOK better than the final logo?

  7. re: chris–yes, thank you. was thinking the same thing. they went with something too safe. loved some of the ones that had the bend in the “B.”

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