15 years of The Public Theater in 45 seconds

In 1994, Paula Scher was commissioned to create a new identity and promotional graphics system for The Public Theater. 15 years on, and the design has been honoured by the Art Directors Club.
Pentagram squeezed 300 pieces of Public design work into a 45 second video collage (shown above).

More of The Public Theater work on the Pentagram website.
I’ve always admired The Public Theater logo. The clean, minimal design appeals to my taste, and It’s a pleasure to feature the work here.













7 appreciated comments, click here to add one
Alex Charchar
I adore Paula Scher and her work, but that video seemed rather pointless, didn’t it? It was more like a ‘look at how much we did! yayay!’ rather than a chance to actually show a few nice pieces of work.. maybe im missing the point, and that was the goal?
That being said, congratulations to her and I agree, the logo is fantastic and the work she’s done over the years is too.
May 2nd, 2009
Andrew Kelsall
It’s an iconic logo…I’ve also been a great fan of Paula Scher’s “City Bank” logo, too.
May 3rd, 2009
David Airey
Alex,
Perhaps that was the goal — what was asked for in the initial approach (quick and plentiful). I’m not sure.
Andrew,
Paula Scher is a fantastic designer, and although it’s a contentious one, I particularly enjoy the New York Philharmonic logo.
May 5th, 2009
Flor
I absolutely love this. The De Stijl styled layouts are both retro and fresh at the same time. Simultaneously I’m a little ambivalent, though. I feel like the world needs more good clean design like this, but in doing so it would be less special. I wish I saw more stuff like this, but at the same I don’t. It would spread the message of good design, yet lessen its impact. Sometimes I feel like enjoying good design is very difficult.
All around though, amazing stuff.
May 5th, 2009
Andrew Kelsall
@ David
I can remember your post about it. I must say, it IS contentious, lol. I’m not really a fan of that one…
May 6th, 2009
Andy
Love it David! Keep up the great posts! :)
May 7th, 2009
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