Comments on: Think London logo

By: » It’s all about London Djitrois

» It’s all about London Djitrois — Fri, 14 Aug 2009 20:41:04 +0000

[...] More about London and their tourism logo, please go ahead and read Think London Logo. [...]

By: 600 mil euros por um redesign de marca « logoteria

600 mil euros por um redesign de marca « logoteria — Fri, 14 Aug 2009 17:15:43 +0000

[...] prefeitura de Londres quer fazer um redesign da marca da cidade (a Think London) e está convidando agências para apresentar [...]

By: £600,000 offered to rebrand London | Logo Design Love

£600,000 offered to rebrand London | Logo Design Love — Thu, 13 Aug 2009 23:03:15 +0000

[...] Think London logo from Johnson Banks [...]

By: David Airey

David Airey — Thu, 19 Mar 2009 14:20:11 +0000

That’s a good point, Tjeerd. The ‘smoggy’ skyline doesn’t do London any favours (just watched the start of the video again).

By: Tjeerd van Sas

Tjeerd van Sas — Mon, 16 Mar 2009 19:46:54 +0000

This reply isn’t really aimed at the logo itself. But I found it very odd that the first 11 seconds show this clean, “fresh” style, when suddenly this video appears with birds in a yellow, smoggy skyline.

I’m wondering who came up with the idea to insert that footage and more importantly: why?

By: Steve Brown

Steve Brown — Sun, 08 Feb 2009 14:16:59 +0000

This is a great design, and a very interesting animation. It is very persuasive of London being a place with lots to offer. It is not so much a logo, was it ever really intended for use on faxes and business cards? it does manage a reasonable degree of scalability. It also looks like a design that can evolve, produce infinite off shoots, but without losing its identity. It is a fun design, I could almost be persuaded to leave Cornwall.

By: Aloke Pillai

Aloke Pillai — Sun, 08 Feb 2009 06:36:51 +0000

After reading both the article and comments, I also do feel it is busy, but it is something out of the blue. (not pun intended) Its great to see a different type of method being used. I love the branding and the unlimited possibilities that this logo has in store for the future. Aloke Pillai's last blog post...SurftheChannel.com

By: Al Woods

Al Woods — Fri, 06 Feb 2009 12:03:36 +0000

Funny one this for me. Yael has a great point regarding the number of things that can be done and achieved around London, apart from the obvious visual handles. The problem I have with this is that they’ve tried to incorporate and convey so much into the logo and the video in particular that you lose the point and ultimately lose interest (in the video). I do like the approach and the execution is great but considering the sheer size of the message, I don’t think this really comes across as ‘big’ as it probably should.

Full marks for what must have been an absolute pig of a project. I don’t envy them in the slightest.

There’s a whiff of Barclays bank from the other year too.

Al Woods’s last blog post…5 of 28.

By: David Airey

David Airey — Fri, 06 Feb 2009 08:47:54 +0000

Abbas,

I’ve seen some very artistic adaptations of the underground map. I’ll have to see if I can find them.

Yael,

Thanks for the explanation. It helps shine a different light on the design for me, and in retrospect, I’m more fond of it. I should’ve asked you in the first place what your thoughts were about the logo!

Cheers for the comments everyone.

By: swati

swati — Fri, 06 Feb 2009 04:58:13 +0000

Seriously.. Who thinks graphic design is easy! Probably the most detailed logo ever..the video could have been crisper though. swati's last blog post...2009 Calender for Span