Comments on: An interview with Tom Geismar

By: Victoria

Victoria — Fri, 11 Dec 2009 21:25:38 +0000

I agree that the decision on how to approach a logo design is very much determined by how we define the issues involved. By properly doing this a logo artist can create a mark that is strong and memorable to the intended audience. A strong mark evokes recall when seen again. This will create trust in the brand and in turn create new and repeat business. A mark is a very powerful entry point into a business. It communicates a lot about who you are and what you do as well as a host of other subconscious triggers.

By: David Airey

David Airey — Wed, 09 Dec 2009 16:39:39 +0000

My pleasure, James. Thanks a lot for asking.

By: James Kurtz III

James Kurtz III — Wed, 09 Dec 2009 16:28:55 +0000

Fantastic! Thank you so much for asking the question I submitted.

By: Design Citizens

Design Citizens — Tue, 01 Dec 2009 22:21:26 +0000

[...] If you recognize these logos then read about the highly-acclaimed designer, Tom Geismar. [...]

By: Leighton Hubbell

Leighton Hubbell — Tue, 01 Dec 2009 19:43:29 +0000

Some legendary work from some very influential designers. Great interview and truly inspirational.

Thanks, David.

By: Interview with designer of PBS, Xerox & Mobil logos | Inside the Nerdery

Mon, 30 Nov 2009 19:55:52 +0000

[...] at LogoDesignLove today is a fascinating interview with designer Tom Geismar, who is the man behind those iconic logos for Xerox, National Geographic, PBS, and a bunch [...]

By: Logo Design Love – Interview with Tom Geismar

Logo Design Love – Interview with Tom Geismar — Fri, 27 Nov 2009 22:10:18 +0000

[...] read this Tom Geismar interview on Logo Design Love today and I suggest anyone interested in logo design read it, too. Tom is truly [...]

By: Jared

Jared — Fri, 27 Nov 2009 21:43:05 +0000

Such a great interview. Tom Geismar has really been one of my greatest influences in terms of where I’ve been trying to take my design lately, so this interview couldn’t have been timed any better. I think a lot of *designers* today are getting lost in photoshop filters (of all programs… has “photo” in the name for a reason…) and are blind to what makes a logo design iconic and memorable. Tom Geismar’s work in logo design is truly inspirational and worth studying.

By: Mark Montgomery

Mark Montgomery — Thu, 26 Nov 2009 22:20:19 +0000

Dave,

Loved the interview. Have not been able to spend much time reading for pleasure recently, but am glad I stopped by. This site just keeps getting better and better.

By: Kevin Burr

Kevin Burr — Thu, 26 Nov 2009 12:37:24 +0000

“Sketching also allows me to indicate certain forms, especially curves, that I find difficult and cumbersome with the computer.” Glad to know he’s still human after all. :-) Great interview David and Tom. Thanks for sharing.