Comments on: An interview with Tom Geismar

By: watching words move | Logo Design Love

watching words move | Logo Design Love — Thu, 22 Dec 2011 12:18:22 +0000

[...] brief post mentioned the 1962 experimental type booklet watching words move, by Ivan Chermayeff, Tom Geismar, and Robert Brownjohn. It was a new one for me, so I Googled it, and found these sample [...]

By: Mobil logo | Logo Design Love

Mobil logo | Logo Design Love — Tue, 11 Oct 2011 13:45:25 +0000

[...] might also like: An interview with Tom Geismar An interview with Sagi Haviv [...]

By: Identify | David Airey, graphic designer

Identify | David Airey, graphic designer — Tue, 11 Oct 2011 10:42:26 +0000

[...] Identify, designers Tom Geismar and Ivan Chermayeff, and partner Sagi Haviv, open-up their studio for the first time in the [...]

By: Jimmy Mill

Jimmy Mill — Thu, 23 Dec 2010 02:52:32 +0000

A fantastic interview on logo development and logo design. Thanks for sharing it.

By: David Airey

David Airey — Sun, 29 Aug 2010 12:41:16 +0000

Thanks for the suggestion, Naina, and all the very best with your thesis.

By: Naina Prakash

Naina Prakash — Thu, 26 Aug 2010 06:34:10 +0000

Its so amazing to hear what the designer behind such famous logos has to say. Thank you for this, it really is inspiring.

I’m a student studying graphic design and I’m writing my thesis on Identity Design, and I would love to see a post about Identity Redesign if possible. Just basic questions like, why is it done? Is it a good idea for the same graphic designer to redesign the logo for a company? Is it always necessary to keep the ‘current trends’ in mind while redesigning?

If its possible, it would really help with my thesis. Thank You.

By: The world’s best logo designers? | David Airey, graphic designer

The world’s best logo designers? | David Airey, graphic designer — Wed, 07 Jul 2010 08:32:24 +0000

[...] graphic designers in history. Here follows iconic names such as Herb Lubalin, Ivan Chermayeff and Tom Geismar, along with some examples of their logo designs and a brief biographical [...]

By: Forward to the past | Logo Design Love

Forward to the past | Logo Design Love — Fri, 21 May 2010 14:07:35 +0000

[...] Read a Logo Design Love exclusive interview with Tom Geismar. [...]

By: Corporate Identity Links

Corporate Identity Links — Sun, 18 Apr 2010 11:25:59 +0000

[...] Interview with Tom Geismar (of firm Chermayeff & Geismar) [...]

By: Victoria

Victoria — Fri, 11 Dec 2009 21:25:38 +0000

I agree that the decision on how to approach a logo design is very much determined by how we define the issues involved. By properly doing this a logo artist can create a mark that is strong and memorable to the intended audience. A strong mark evokes recall when seen again. This will create trust in the brand and in turn create new and repeat business. A mark is a very powerful entry point into a business. It communicates a lot about who you are and what you do as well as a host of other subconscious triggers.