Logo Design Love

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Tour de France logos

“We’ve seen high quality design in the Tour de France before, but only sporadically. I don’t know if it’s a trend, but graphic design appears to play a more important role than ever before. This year’s peloton (the large main group of riders in road bicycle race) is possibly the best designed of all time.”

Garmin Cervelo logo

Sky logo

Movistar logo

AG2R logo

Rabobank logo

More here: Tour de France 2011: team logos and jerseys.

Courtesy of designer Christian Annyas.

Visit the Tour de France website.

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5 appreciated comments, click here to add one

  1. I really like Garmin’s argyle outfit & AG2R’s patterned outfit…It’s always nice to see well executed design in places you don’t necessarily expect it…

  2. Movistar and AG2R are my favourites. I like the simplicity of Movistar and the repetitive pattern from the logo of AG2R. The colours of AG2R are really different too.

  3. Agree, the Garmin argyle is great. Well executed indeed. Really, where can it be done other then socks and vests at a golf course? Well done.

  4. Amy

    Love that Garmin jersey. If you’re going to be covered in spandex, it should at least be well designed. Would love to see this race in person one day.

  5. Scott Mc

    Are the four comments above me kidding?

    The GARMIN logo is dreadful and what’s with the argyle design? Are they advertising shortbread or knitting patterns or something?

    The SKY kit is black, hence you’re more likely to get hit by a car because they didn’t see you (OK in a peloton on closed roads, but useless for the guy/gal on the road) and absorbs the suns heat (handy on a mountainous col?).

    Movistar’s designer spent a lot of time on that squiggle of a logo, that’s for sure! It looks like a radioactive dying McDonalds ‘M” on a blue jersey.

    AG2R always looks like it’s faded in the wash and Rabobank is known as Rabobland in these thar parts.

    BTW, cyclists don’t wear spandex and it is a beautiful race to watch.
    Bring back the retro styles of the 50′s, 60′s and 70′s – when men wore wool and no crash hats.

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