Logo Design Love, the book

15 thoughts on “Unevolved Brands

  1. I think its a very interesting exercise. How ingrained are these brands and logos in us, that we can recognise them even when they are in simple circle forms.
    I got the Lego and the Esso one, I played with lego as a kid and I have got petrol from Esso. I have got a visa card (I think), I dont pay that much attention to it, therefore I didnt get that it was visa.

  2. Really neat idea! I can see that the first one’s LEGO and the last one’s Esso. I can’t make-out the middle one.

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