Oct 3, 2011read the 8 comments
University of Sussex
In 2004, the University of Sussex brand identity (a DBA Design Effectiveness Awards winner) was implemented by London-based Blast.
It’s a great example of how identity design can become part of our language, with the university’s monogram “us” being integrated into promotional phrases.
explore us
count on us
about us
know us
Good design thinking.
Exeter-based studio Believe in produced a similar result for Amanda Marsden’s salon and spa, using the “am” monogram to form statements such as, “am beautiful,” “am natural,” “am relaxed.”
10 points for a similar example.
8 appreciated comments, click here to add one
Claudio Mendonca
What a great logo. The ligature was perfectly designed and the negative space works perfectly. I do think that the ambiguity in design is very cool path to follow. Very nice work.
Claudio
Oct 3rd, 2011
Javier
I like the idea, but I find the U of the logo quite ugly. My brain keeps telling me that it’s a wrong version of Wilson’s logo ( http://www.wilson.com ).
Oct 3rd, 2011
Julia
Quite nice! Definitely stops education looking posh or boring. :-)
Oct 3rd, 2011
Kelly
I love the simplicity of the brand. The simplicity makes it more sophisticated because of the minimalism and how easily it fits into the merchandise and branded items.
Oct 4th, 2011
Theo
Simple and clean, great work!
Oct 4th, 2011
Daniel Nolan
What a fantastic, simple and very effective idea. The clean design helps to add a creative appeal to the university and the educational aspect. I can see the comparison with the Wilson’s logo especially when the logo is on its own. However, I think with the campaign using ‘us’ prevents that comparison from sticking.
Oct 5th, 2011
Nick
This logo puts the ‘sex’ back into Sussex…
Oct 7th, 2011
Amanda
That is such a lovely elegant design, and works so well. Very impressed.
Wonderful colour also. On my monitor it’s a very very deep green.
Oct 21st, 2011
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