Comments on: Logo Design Love: the unsung heroes

By: Josh

Josh — Tue, 27 Jul 2010 20:49:59 +0000

‘Minimum’ should not be rubbing elbows with the other fine samples presented here. There is nothing ‘minimum’ about this design except its readability. I also think it is unoriginal and a degradation of the iconic San Francisco ‘MUNI’ mark designed by Landor.

The other designs all draw my eye, while this one seems out of place.

By: Billy Holm

Billy Holm — Wed, 21 Jul 2010 19:09:06 +0000

The work behind the end result is one of the most interesting things to see for me. I’m a sucker for sketches. Frut and sickday logos are absolutely great. I love them and want to adopt them as my own! :)

By: David Boni

David Boni — Sat, 26 Jun 2010 12:46:52 +0000

I was reading this post in Google Reader when I had to come over and remark about the LOGOREVIEW logo… looks way too much like LOGORE VIEW because of that V, and probably because they ran the word together.

But I also wanted to say that the minimum and PLAY logos are my favorite from this bunch. Frut is daring too, I like it.

By: Amanda

Amanda — Sat, 05 Jun 2010 17:46:46 +0000

Some really nice work there, I really like Aeroplano, that one is very clever.

Frut is in particular beautiful when in use on stationery etc. I also think Sickday is very clever, but would have liked to have seen a stronger colour, possibly a personal preference thing there though.

Thanks for showing these!

By: Robert McGuire

Robert McGuire — Sun, 30 May 2010 01:14:59 +0000

Hmmmm thought I already commented on these, anyways these are pretty awesome. Love seeing the creative process —> final works.

By: Ronald Paredes

Ronald Paredes — Tue, 25 May 2010 12:22:04 +0000

Great works, but the logo and the creative process for “Attack Concerts” just blew my mind off. That is one of the smartest solutions I have seen in a long time. Hats off.

When I see works like that one it gives me goose bumps.

By: Ron

Ron — Mon, 17 May 2010 18:07:43 +0000

WOW! the Attack Concerts logo is perfect and fantastic. What a classic!!

By: creative inspiration | identity-focused design by heather parlato

creative inspiration | identity-focused design by heather parlato — Wed, 12 May 2010 17:04:04 +0000

[...] company, frut, is an interesting look at how designers brainstorm on different shapes and ideas: logo design love: unsung heroes. i have a few pages like this myself, most of which never see the light of day. follow the link to [...]

By: Ashley Seto

Ashley Seto — Tue, 11 May 2010 18:50:11 +0000

I liked being able to see the sketches. You don’t normally get to see those, only the finished product.

By: Melanie

Melanie — Tue, 11 May 2010 17:51:10 +0000

Really loving how beautifully simple that Logoreview mark is. And it was fun seeing the designers’ sketches; I really enjoy looking at the process!