Comments on: The work of venturethree

By: Nate

Nate — Thu, 17 Sep 2009 19:16:34 +0000

I see it now.

Although, I’m not sure why the alignment needs to emphasize the N and Y since the word New York is already part of the title. I suppose they just break rules where necessary to achieve an effect, which explains why they lose the space in New York and make it one word.

By: David Airey

David Airey — Thu, 17 Sep 2009 14:46:19 +0000

I’m sure a bold option was experimented with. I tend to like the more subtle approach. I think two bold characters would add imbalance.

By: Douglas Bonneville

Douglas Bonneville — Thu, 17 Sep 2009 14:42:53 +0000

Wow. I totally missed the NY, smack dab right in the middle. A vertical bold would work really well there perhaps…maybe too forward though.

By: David Airey

David Airey — Thu, 17 Sep 2009 14:26:02 +0000

Spot on, Douglas. With the main emphasis being on the N above the Y, for NY.

By: Vitezslav Valka

Vitezslav Valka — Thu, 17 Sep 2009 07:47:06 +0000

The stamps are just great. Nicely done and great connection between those other mercantiles…

By: Douglas Bonneville

Douglas Bonneville — Wed, 16 Sep 2009 14:09:00 +0000

@Nate: The normal individual kerning relationship has been set aside to create / accomodate the vertical relationship established here. Perhaps the point here is that Barney’s = New York. Look at the shoes department on Barney’s website for styles and prices and I’d have to say this is a fair assumption :)

By: Nate

Nate — Wed, 16 Sep 2009 05:18:05 +0000

On the Barney’s logo, I would say that the kerning is noticeably off, especially between some of the letter combos in “YORK.” Maybe it’s just me.

By: Nate

Nate — Wed, 16 Sep 2009 05:13:49 +0000

This is going to sound strange, but I have a hard time discerning what Venture Three actually does. Even after browsing the work on their website, I don’t know if they create identities, industrial design, one-off media kits or what.

Cumulatively, the portfolio seems random and ho-hum. Professional, yes. Tight, yes. But a little too bland to pique my interest.

By: Douglas Bonneville

Douglas Bonneville — Tue, 15 Sep 2009 19:11:04 +0000

Barney’s New York – beautiful kerning. Love the “Y”. Good call…

By: David Airey

David Airey — Tue, 15 Sep 2009 19:08:23 +0000

I saw that too, Douglas.

It’s clever, but I’ll always read “London London”.

The city name is a good one for stacking, though, perhaps with LON on top of DON. Reminds me of the design for Barneys New York.