on logos and brand identity design
Verizon versus AT&T.
Looks like a couple of people changed their mind post-vote, or perhaps there’s an AT&T gum squad patrolling Manhattan.
From Design Notes, by NYC-based designer @MichaelSurtees.
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A smart way to express dissatisfaction! The results may be slightly biased though, much in the same way shoppers are steered towards eye level products on grocery shelves, they may be more inclined to reach out and touch something at arms length, rather than exert the extra effort to bend down to Verizon.
Feb 28th, 2011
“Looks like a couple of people changed their mind post-vote”
Maybe somebody just wanted free candy
Gross, though I (sadly!) see the point. I wonder who of Bell or Rogers would get the most ‘gum votes’ here in Canada…
@Murray – Dude, you nailed it! What a brilliant observation. Can you hear me now?
Hey guys. Thanks for sharing. Would mind telling us where you took that photo? We put up so many posters and some of them are already gone.
Sam Van Eman
Or at first glance it’s seen by voters as a Verizon-sponsored rhetorical question.
Mar 1st, 2011
Unfortunately, it may simply mean that AT&T has cornered the market on dissatisfaction…
Hi Stefan, you can find the location on Michael’s post:
He’s included an updated photo of the poster, four days after this shot was taken.
Murray, you’re spot on. It’d be a fairer vote if the logos were side-by-side, rather than forcing the “chewer” to stoop for Verizon.
Mar 8th, 2011
should be “who sucks more?” since there are only two choices.
Mar 9th, 2011
Though either way, the companies are forcing clients to bend over :)
@Murray – I like how you’re able to read through the lines, but I would more characterize it as tricking clients to bend over. The industry is built on deceptive practices.
Mar 10th, 2011
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