Logo Design Love

on logos and brand identity design

The last place you want your logo to appear

AT&T Verizon gum vote

Verizon versus AT&T.

Looks like a couple of people changed their mind post-vote, or perhaps there’s an AT&T gum squad patrolling Manhattan.

From Design Notes, by NYC-based designer @MichaelSurtees.

Logo Design Love: A Guide to Creating Iconic Brand Identities, second edition

11 appreciated comments

  1. Murray

    A smart way to express dissatisfaction! The results may be slightly biased though, much in the same way shoppers are steered towards eye level products on grocery shelves, they may be more inclined to reach out and touch something at arms length, rather than exert the extra effort to bend down to Verizon.

  2. Craig Dick

    “Looks like a couple of people changed their mind post-vote”
    Maybe somebody just wanted free candy

  3. Gross, though I (sadly!) see the point. I wonder who of Bell or Rogers would get the most ‘gum votes’ here in Canada…

  4. DrDeadline

    @Murray – Dude, you nailed it! What a brilliant observation. Can you hear me now?

  5. Hey guys. Thanks for sharing. Would mind telling us where you took that photo? We put up so many posters and some of them are already gone.

  6. Or at first glance it’s seen by voters as a Verizon-sponsored rhetorical question.

  7. -d.

    Unfortunately, it may simply mean that AT&T has cornered the market on dissatisfaction…

  8. Hi Stefan, you can find the location on Michael’s post:


    He’s included an updated photo of the poster, four days after this shot was taken.

    Murray, you’re spot on. It’d be a fairer vote if the logos were side-by-side, rather than forcing the “chewer” to stoop for Verizon.

  9. juria

    grammatically incorrect.
    should be “who sucks more?” since there are only two choices.

  10. Murray

    Though either way, the companies are forcing clients to bend over :)

  11. DrDeadline

    @Murray – I like how you’re able to read through the lines, but I would more characterize it as tricking clients to bend over. The industry is built on deceptive practices.

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