Comments on: Wegmans logo goes back to the future

By: Back to the Old | Intro to the Graphic Arts - GRA 217 - Professor Ken Harper

Tue, 03 Mar 2009 04:44:47 +0000

[...] Wegmans’ logo is going “back to the future”… Written by Andrew Woodbury in: Resources [...]

By: Jessica H

Jessica H — Tue, 17 Feb 2009 00:30:37 +0000

I LOVE the 1930s version. It is so retro and funky. Could be made to look so classy with the right colour scheme and and collateral. They’ve taken a very good step back. :)

By: stan

stan — Wed, 04 Feb 2009 20:50:55 +0000

Wow I’m pretty sure the boss made the 1908’s logo. Artists?!?! Who needs them!

By: menk

menk — Sat, 20 Dec 2008 03:59:55 +0000

I love when companies do this. So much warmth, comfort and character in those old designs, and a brand exploiting its own heritage like this always makes its competitors seem a little fly-by-night and johnny-come-lately by comparison.

Great site, by the way!

By: innerspaeth » Blog Archive » Why Wegmans is the BEST: Reason #3

innerspaeth » Blog Archive » Why Wegmans is the BEST: Reason #3 — Tue, 16 Dec 2008 16:33:34 +0000

[...] importance of a strong identity (logo) and it’s marriage to the overall company brand! This link (sent to me by my fabulous New York City Sister, Jenn [that's two N's]) shows the progression from [...]

By: David Airey

David Airey — Fri, 21 Nov 2008 17:02:15 +0000

Steve,

I agree about the fork, plate and cup. Definitely stronger as a logotype. I disagree about the 60s logo, but it wouldn’t be any fun if we all thought the same.

By: Steve

Steve — Thu, 20 Nov 2008 19:28:28 +0000

I think it was due for change, but I think it fails as a branding device of a leading grocery retailer. The retro logic doesn’t bother me, but the execution does. It’s not particularly good calligraphy, and I don’t feel it distinguishes like it should for a store like Wegmans. When bundled with the fork and plate and goblet from the original Tastings logo, I think you have a classic assembly of different-purposed elements cobbled together in an uncomplimentary way. Borrowing elements because you have them seems like an uninspired approach, and I believe the Tastings logo should be reserved for Tastings, instead of appearing as a store decoration, a signage visual, and other random applications. The scribbly place setting is contemporary and a little wild, yet the Wegmans logo is a very conservative script, and neither flatters the other. It’s what I call casual design. The puffy 60s one is sweet.

By: Jordan

Jordan — Mon, 27 Oct 2008 15:08:06 +0000

I’m glad they’re changing. I agree, the 1930s one was cool. And what were they thinking in the 80s?

By: David Airey

David Airey — Mon, 20 Oct 2008 14:45:46 +0000

Jonathan,

I see where you’re coming from with the wish for a softer implementation. The new script does have quite a rigid finish when compared to the original.

Thanks to everyone who took time to comment.

By: elperroverde

elperroverde — Wed, 15 Oct 2008 13:29:17 +0000

Finally a GOOD redesign!!

I was getting really tired of all those spherical-glossy-2.0-crap logos :-D