West Sixth is a Kentucky-based craft beer startup launched in April 2012.
The founders of the local startup beer say the lawsuit is just big business trying to bully the little guy.
“Their federal trademark is simply for the text ‘# 9’ and our logo contains neither a ‘#’ nor a ‘9’. Our favorite part of their argument is where they call a 6 an ‘inverted 9’. Yeah, and did you know that a ‘p’ is just an inverted ‘d’? They’re totally the same letter!”
Magic Hat #9 logo (left), West Sixth logo (right), photo credit
In response to the lawsuit, West Sixth started an online petition against Magic Hat. There are more than 17,000 signatures, and some local businesses are supporting West Sixth by boycotting all Magic Hat beers.
It’s not the first time Magic Hat has flexed its legal muscle. Georgetown Brewing renamed its 9LB Porter to Georgetown Porter after the numeric 9 was disputed.