Wolda’s 2008 winners have been announced. Entry into the awards was through paid submission, and winners were selected by a jury of 10 designers, 10 clients and 10 members of the public. Here are the five winning logo designs from each participating continent, plus a mention for my favourite.
Best of Continent
Best of Africa
Logo name: SoulStice
Nation: South Africa
Agency: The Brand Union
Best of Americas
Logo name: Sapka Hat Design
Nation: United States
Agency: Deniz Marlali
Designer: Deniz Marlali
Client: Hats By Aysel / Aysel Ormanbaba
Best of Asia
Logo name: Neo Tokyo
Agency: Digital ZOO
Designers: David Williams, Siripong Wongjinda, Pasu Kongprasertkit, Digital ZOO
Client: Japanese electronic art exhibition
Best of Europe
Logo name: Sancti Spíritus Wines
Agency: El Paso, Galería de Comunicación
Designer: Álvaro Pérez
Client: La Repostería de las Monjas
Best of Oceania
Logo name: One Degree
Agency: Landor Associates
Designers: Jason Little, Tim Warren, Steve Clarke, Mike Staniford
Client: News Limited
It’s impossible to effectively critique any logo design without information of the design brief, and I’d hope such info was presented to the jury. The previous logo, for One Degree (Best of Australia, Best of Oceania), was ultimately chosen as Best of the World (top prize). I can’t help but wonder if the reputation behind Landor Associates played a part. Excuse my synicism. In favour of the design, it’s simple, scalable, and memorable, although does look quite like a pictogram from the olympics. Perhaps that’s part of the appeal / rationale?
I am pleased to see the Sancti Spiritus logo selected in the Best of Europe category, as the idea is great. Some of the others, however, aren’t so convincing. What do you reckon?
My favourite design from all winners (Best of Nation included) is this logo, which won Best of Norway.
You can see all winning logos, including the Best of Nation category, on the Wolda website.
UPDATE: 06 October 2008
Steven Heller also has something to say about the awards, worth a read for some competition context.