I can’t find any info on this other than the links at the bottom, so it could be a little like Home Depot’s redesign, but, in an unofficial capacity at least, the world’s sixth-largest city has received a new brand identity.
“Idea is simple! Surprise + smile = be surprised smiling with a new Moscow Style!”
How about that for a jingle?
Quoted from the New brand of Moscow! Facebook page.
“How to make Moscow one of the most attractive cities in the world for business or a living? How to attract into the capital of Russia the most talented people? How to change the perception of compatriots and foreigners in Moscow?
“Our answer is — a large-scale project “Moscow — for you!”. The project has already begun creating a new brand of Moscow — with new content and identity. The program of preserving historic and cultural heritage in Moscow has already been started, as well as a new modern space for human living and developing.
“And what about common words? WOW Moscow! Moscow should become again a city with a comfortable living, where you can relax, work and smile wondering new discoveries.”
As well as all the surprise and wonderment, you can also enjoy the traffic.
I rarely use emoticons. When I do, it’s because I don’t want my poor attempts at sarcasm to be taken the wrong way. A swoosh for a smile? That could be okay. Emoticons? Not for me.
If this is your project, let me know and I’ll gladly offer credit.