Logo Design Love

For graphic designers and all who love logos.

WWF’s panda logo, yours for $69

Be careful your designs aren’t also being sold by LogoGarden.

Panda logo rip

Steve Douglas gives the lowdown on the perils of DIY logo makers.

Here’s another rip from the same site.

Maplewood Lions logo

The Maplewood Lions logo (above) was designed by Felix Sockwell. Very nicely, too.

Maplewood Lions logo

The one above? Sold on DIY logo site LogoGarden.

Just the tip of the iceberg. The wall of the Logo Garden Facebook page is littered with other ripoffs. (Comments on the Facebook wall have since been removed by LogoGarden.)

Update: 18 August 2011
Logo Garden in the news elsewhere:
How to get your logos removed from LogoGarden.com, on Prejean Creative
Love Thy Logo: Charlatan, Huckster, Moron, Thief!, on RockPaperInk
Thoughts on the Logo Garden controversy, on Dani Nordin
In Brief: August Miscellany, on Brand New
LogoGarden.com harvests logos from pros, on LogoMotives
How logo can they go? on LogoLounge
LogoGate 2011, on Drawsigner

Update: 21 December 2011
LogoGarden secures $2M in funding

Logo Design Love: A Guide to Creating Iconic Brand Identities

30 appreciated comments

  1. I’m hearing a lot of bad things about this “logo garden” surely there’s something that can be done about it? I know a few designers have tweeted and re-tweeted their disgust. I’m glad that there are blogs and forums to inform people of such sites. Keep up the informative posts.
    Cheers

  2. This is truly unbelieveable. I am truly shocked. How has this site not been pulled down yet due to breach of intellectual property rights? What goes around goes around, comes around… word gets around

  3. I’m sure once the lawsuits and cease-and-desists start rolling in, LogoGarden will just say “hey, we’re only a market place”

  4. This is ridiculous. This whole site needs to come down. Not only are cheap logo websites cheapening the industry, they obviously have little to no quality/copyright control.

    I’d be pretty embarrassed about this if I were them, and on that note, I’ll do what I can to spread this article.

  5. That’s awful.

    Actually “awful” isn’t strong enough a word.

  6. I’ve been following this via Jeff Fisher’s Logomotive facebook page http://www.facebook.com/pages/Jeff-Fisher-LogoMotives/18597299183 I think he’s found 30 – 40 of his logos in unauthorized use on the site . . . Un-F’ing-believable!

    I’m trying to make it through the archives myself, but so far I’m finding multiple “rips” per display page and there are often subcategories within each that reveal more. I doubt that LogoGarden has made an original logo/icon themselves at this point.

    I can not underemphasize the importance of everyone in the design community to pour through their archives, especially if you’re featured on Logo Lounge, much of what I’m seeing looks like it’s being stolen directly from their archives, and like David said above, don’t just look for your own logos, if you see one you recognize try to point it out to the original designer or company.

  7. I don’t understand how these people live with themselves. Absolutely terrible.

  8. Wow. That’s just shameful. That is the opposite of “right livelihood”. “So what do you do for a living?” “Oh I steal other peoples’ ideas and resell them for profit.” I hope they get the pants sued off of them.

  9. john spiegel

    This site is outrageous!!!
    It’s owner and anyone who does work for them is giving the design field a bad name! Haven’t any of the original designers of those “ripped off” sued this guy
    and his associates? Let’s really start a campaign to stop this guy and his associates from continuing this charade!

  10. It amazes me how they can get away with it. The Facebook page is a real eye opener. I’d like to hear what Logo Garden have got to say for themselves.

    If you pay peanuts…

  11. Dylan

    There is one logo on the home page that is a direct ripoff off Obama’s campaign logo. They have disclaimers saying they are not held liable since it is a DIY piece together site and other dubious items.

    This is incredibly ballsy.

  12. There are “testimonials” under each logo with supposed images of the person being quoted. I recognize one of the faces as a stock photo. I’ll go out on a limb and guess that all of them are probably fabricated. Can’t say for certain but that’s what it looks like.

  13. Here’s a thought, what if we set up a “watch-dog” website that specifically pertains to this LogoGarden deal? We can use social media to bring attention to it and get a round-about count of how many logos/designers have been ripped off. It can serve as a platform to share comparisons/comments all in the same place. Ultimately we can update it with the legal outcomes of the effected parties and share it with our clients and the online community. We need to scare like minded plunderers away from similar ideas, but more importantly we need businesses to understand the risk they take with using sites like this. After all, the only way to make these unethical morons go away is to educate and convince “the market” not to use them. I have never seen this many stolen identities in one place and I really hope this will be the flagship that helps brings down this awful plague . . . I know that’s some extreme optimism, but if we abandon that then they’ve already won and have stolen our profession away from us along with our logos.

    Any volunteers / nominations to spearhead something like this? I am willing to help in whatever way I can.

  14. Anton

    I’m no expert on this, but is this one of those sites that’s exempt from any form of copyright law or the reach of law enforcement because their site is being hosted on some shady server in the Cayman islands?

    These people have no shame.

  15. Martin Cartwright

    We will now get clients saying ‘well I can buy a logo for £50′. This site truly upsets me…

  16. Here’s a link to Paypal’s Infringement Report. If you’ve been affected by John Williams or LogoGarden, fill this out and cut off a vital resource for his ability to collect money to finance his illegal operation(s). https://cms.paypal.com/cms_content/US/en_US/files/ua/infringementreport.pdf

  17. Thanks for the heads up on this David! Been on holiday mode and out of the loop when friend pointed out that she found one of my logos being ripped off (badly, of course). Are there more, I groaned??? I can’t believe this is happening and that the site is still up! So frustrating and so wrong….

  18. As part of the Landor team that revitalized the WWF panda in the late 80′s, I was amused to see the addition of the detailed eyes. We had closely looked at that option and rejected it.

    I also found a close cousin of the Touchstone Films logo and a pathetic version of the Cigna Tree of Life. Perhaps they have created and copyrighted “LogoDestructo”, software that scans and destroys logos.

    Initially I thought the best recourse would be to take (or buy) one of Logo Garden’s logos, redraw it and flip it for thousands of dollars. But then I realized anything worth using on their site is probably someone else’s property.

    I believe incidents like this help legitimate logo designers in the long run.

  19. Alice Soelberg

    I don’t know why anyone would want to steal a logo. They will be associated with the other company which won’t do them any good.

  20. James Random

    I just don’t get the logic here. Did someone honestly come along and think they could rip off one of the most readily identified logos in the world and think nobody would notice?

  21. thx. keep us posted

  22. Honestly it is so annoying how site’s like this degrade the value of a designer. People who are stingy enough to used this kind of service don’t realise they are waisting there money as neither themselves or the website have the knowledge and talent of a designer so their product will always be inferior.

    And honestly what about the copyright laws? what a nightmare!

  23. Micha

    though no one can ever condone what they are doing, and for the life of me, i’m shocked at exactly how they thought they could get away with it… i do take slight issue with ‘designers’ who knock out logos on illustrator for a couple of hundred dollars a time referring to others degrading the value of what a designer is.

    this site is charging bottom dollar which is what people that use their site are requiring. if the client wanted something better they would go to a ‘designer’. if they really wanted something done properly they would go to a real agency with branding experience.

    how much is a logo worth on its own?

    the issue of copyright is however unforgivable, and i certainly feel for those who have had artwork stolen.

  24. Matt

    This is terrible and just sad. Not only is he ruining design, but he is ruining what ever of a reputation he had.

    If I can find any solace here, it would be the fact that it seems that none of the testimonials are actual people. Maybe no one is actually buying this bullocks.

  25. Danny

    Incredible.

    Just goes to show the very nature of these sites. Not only is the final outcome truly laughable (Which is curious, considering the fantastic works that are stolen in order to create them) but it’s actually shocking that this is happening and that people somehow don’t notice.

    The fact that you can take a masterpiece such as the WWF logo and completely butcher it with nothing more than a couple of minor tweaks really goes to show how delicate logos are. I guess it’s best left to the designers.

    Shame on that website.

  26. meredith

    OMG……

  27. meredith

    At the top of the home page Logo Garden lists places that have “endorsed or reviewed it favorably, Yahoo, Wall Street Journal etc. I suggest that designers should contact these publications and endorsers and let them know what is actually going on. I will be doing this today.


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