Yesterday’s news on Design Week mentioned the rebrand of Wyke Farms, a 150-year-old cheese producer in Somerset selling more than 14,000 tonnes of cheese every year.
Here’s the new logo designed by English firm Tynan D’Arcy, chosen following a vote cast by the farm’s 12K+ Facebook followers.
“The new packaging features a redesigned logo and product descriptor within a large speech bubble. The background scene communicates the brands fresh and natural credentials showing the Wyke Farms landscape with cows, a tractor and an oak tree.”
Quoted from the Wyke Farms press release.
At the time of writing, the old branding is still shown on the Wyke Farms website.
Old Wyke Farms logo
Design Week‘s Angus Montgomery published an update today titled The Wyke Farms Facebook competition leaves a sour taste.
“To add insult to injury, this Facebook crowdsourcing exercise took place following an initial call for unpaid creative work.
“Sure, the resulting designs are nice, but as one commentator put it on our original story, ‘Luck allowed this to happen, not rigour.’”
It’s surprising that considering the brand equity at stake, Wyke Farms didn’t pay for the designs, nor choose the outcome.