Logo Design Love began in 2008 as a place to share what I was learning about identity design. Today, it brings together hundreds of posts: the stories behind logos, interviews with the designers who made them, sketches and process, books worth tracking down, and the practical side of the work, from pricing to presenting. You can search by designer, form, motif, colour, sector, place and decade.
A mark earns its place here when it has an idea behind it: one that says something true about who it’s for, is drawn with care, and gives you a reason to remember it.
Where possible, I credit the designer, link to the original source, and explain why I think the work succeeds. When a design changes or I learn something new, I update the post.
Some older posts retain formatting from earlier versions of the site, and a few links to other websites may no longer work.
The book of the same name is a guide to creating iconic brand marks. The third edition, revised for 2026, is out now. More about the book.
I’m David Airey, an independent identity designer in Northern Ireland. Since 2005 I’ve designed logos and visual identities for clients in more than 30 countries. Some of my work is below, with more at davidairey.com.
My other site, Identity Designed, launched in 2010, sharing identity projects from studios around the world. Two hardback books followed: Identity Designed (2019) and Identity Designed: The Process (2024).
Every month or so, my newsletter rounds up what’s new here and on Identity Designed, along with the occasional portfolio update, and links of note. You’re most welcome to subscribe.
Thanks for stopping by.
