Starting April 10th cyclist Mark Beaumont will attempt to bring home the coveted Cairo to Cape Town world record.

Africa Solo route poster

“I’m planning to go for 50 days, riding 150 miles a day, which is 50% further every day than I did going around the world. The way I’ve hopefully managed to do it is by building a much, much lighter bike and by training differently. I’ll just be carrying the equivalent of a 30 litre day pack, but I’ll be out there alone for 50 days.”

No-one has gone close to this quick through Africa. It took Robert Knol 70 days in 2011.

Mark asked Glasgow-based O Street to design a logo that was “bold and simple, with a human element.” Led by designer Ed Watt, the studio created a hand-drawn logo to capture the spirit of the Africa Solo adventure.

Africa Solo logo origin

Africa Solo logo sketch

Africa Solo logo

Africa Solo

Africa Solo

Africa Solo bottles

Proceeds from Africa Solo are going to Orkidstudio, a humanitarian design organisation whose focus is to benefit children and communities through innovative design and construction.

You can follow the expedition on markbeaumontonline.com where a GPS map will update Mark’s position every 30 minutes. And you can see more work from Glasgow’s O Street on the studio website.

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April 8, 2015

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