Original problem:
Logo for AGM, a company that makes very small models.
(The obvious, boring solution to the obvious boring problem is to do a very small AGM.)

Problem redefined:
Logo, when very large, as on the side of their delivery van, still seems very small.

Solution:
Regardless of how large the AGM, put it next to something which shows that it is small.

AGM logo

From Bob Gill’s great book Graphic Design as a Second Language.


Update:
Bob Gill, so far is a compendium of Gill’s many books. Worth a look.

And another of his designs — the Television Associates logo.

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December 21, 2010

Comments

Ah, Bob Gill.

It’s because of him I became a designer. He always redefined the brief to find the answer to the problem. We have a quote of his on our blog.

I saw him talk with Alan Fletcher and Theo Crosby (the founding members of
Pentagram when it was Fletcher Forbes & Gill). I got all 3 fo them to sign my business card, it’s one of my most treasured possessions.

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