Original problem:
Logo for AGM, a company that makes very small models.
(The obvious, boring solution to the obvious boring problem is to do a very small AGM.)
Problem redefined:
Logo, when very large, as on the side of their delivery van, still seems very small.
Solution:
Regardless of how large the AGM, put it next to something which shows that it is small.
From Bob Gill’s great book Graphic Design as a Second Language.
—
Update:
Bob Gill, so far is a compendium of Gill’s many books. Worth a look.
And another of his designs — the Television Associates logo.
Posted . Updated .
Learn how enduring logos are made in Logo Design Love, third edition.
Lee Newham,
Ah, Bob Gill.
It’s because of him I became a designer. He always redefined the brief to find the answer to the problem. We have a quote of his on our blog.
I saw him talk with Alan Fletcher and Theo Crosby (the founding members of
Pentagram when it was Fletcher Forbes & Gill). I got all 3 fo them to sign my business card, it’s one of my most treasured possessions.
rkats,
Great solution!
Ann,
Good solution. There is no point making AGM infinitely small – the only way is making it relatively small.
John,
Seems like the obvious solution to me for the AGM logo.