“The logotype, a symbol for the 7 iconic pillars that visually define and physically support the building, was designed with simplicity, elegance and efficiency in mind.”
Depending on the client, it’ll often take skill to sell such a simple idea, even when the design is clearly an obvious fit.
The spacing between the wordmark and the “by Emblem Capital” tag (above) is a bit too close for comfort, but on the plus side, the lockup rarely appears.
The colour palette is particularly fitting. It, and the paper stock, were chosen to complement the building’s textures and materials.
The man in the photo (above) is the late Agustín Landa Vértiz, the architect who designed the building. He died at the age of 63 earlier this year.
The symbol ties in nicely with these other architectural logos.
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