Saul BassSaul Bass photo by Harrie Verstappen

During his 40-year career he worked for some of Hollywood’s greatest filmmakers, including most notably Alfred Hitchcock, Otto Preminger, Stanley Kubrick, and Martin Scorsese. Amongst his most famous title sequences are the animated paper cut-out of a heroin addict’s arm for Preminger’s The Man with the Golden Arm, and the text racing up and down what eventually became a high-angle shot of the United Nations building in Hitchcock’s North by Northwest.

Saul Bass logos

AT&T Bell System
Designed in 1983

AT&T logo by Saul Bass

Saul Bass designed the 6th AT&T Bell System logo, that at one point achieved a 93 percent recognition rate in the United States. He also designed the AT&T “globe” logo for AT&T after the break up of the Bell System (previous 1969 Bell logo shown below).

bell logo by Saul Bass

Designed in 1971

Quaker logo by Saul Bass

Konika Minolta
Designed in 1978 (new logotype designed in 2003 by Konika Minolta)

Minolta logo by Saul Bass

More about Saul Bass

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September 8, 2008


What i find interesting is that most of his logos follow round geometric patterns, mainly circular. When he used lettering such as in the Kleenex logo, he still used a very round font. Then comes the Exxon logo and it truly breaks all these rules. It is truly fascinating that so many worldwide known logos that are with us today were designed by the same man – not company – man !

Saul Bass was a remarkable designer, I had the privilege of working for him for two years. He employed many talented designers over the years who contributed to the creative success of the firm. Saul Bass/Herb Yager & Associate designed the Exxon service station but Raymond Loewy designed the Exxon logo.

Peter, those poster designs are great.

Gregory, definitely up there in my list of all-time designers.

Justin, if you’ve subscribed to comments you’ll have read that Raymond Loewy designed the Exxon logo.

Jerry, I noticed the Exxon logo looking out-of-place on the first ‘further resources’ link.

You know, I’ve never known that Bass was the designer of the Minolta logo. However, you have to wonder if such a logo was designed today, surely whoever designed it would be accused of imitating the AT&T logo.

Yes, I realise that Bass designed that too (and after the Minolta logo), but again, in today’s world, I believe he’d probably come under a lot of scrutiny for designing two quite similar logos. Just a thought.

I would like to inform you that a cameraman, Paul Stoleroff, working for National Screen Service solved for Saul Bass the problem as how to film his first main title Carmen Jones. Bass and Stoleroff came up with the flickering flame. It worked so well that Saul Bass came to Paul often. I watched over their shoulders the making of Man With the Golden Arm.

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