Apple office signage

They measure approximately 46 x 49 x 1.5 inches and 33.5 x 36 x 6 inches, each with a separate stem piece. The larger sign is made of stiff foam with 6 vinyl applied colours; the smaller is made of fiberglass backed with metal, and vinyl applied colours.

They were removed from the Cupertino company headquarters in 1997 and given to a longtime Apple employee.

Apple office signage

Bonhams’ auction lot.

“The original Apple logo was designed with a bite in it for scale. Imagine… without the bite, it could have looked like a cherry. Rob was interested in making it instantly identifiable as an apple.”

Quoted from designer Rob Janoff’s website.

Via Quips. Office photo via Glassdoor.

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May 18, 2014


There are many who would buy it. It is iconic and the value will only increase over time. In fact the last time I visited the Apple campus, they still have some of the best signage design, period.

“I designed it with a bite for scale, so people get that it was an apple not a cherry. Also it was kind of iconic about taking a bite out of an apple. Something that everyone can experience. It goes across cultures. If anybody ever had an apple he probably bitten into it and that’s what you get. It was after I designed it, that my creative director told me: “Well you know, there is a computer term called byte”. And I was like: “You’re kidding!” – Rob Janoff

The full interview ->

I remember seeing a huge Apple banner with this logo many years ago in Shanghai (near the old airport). The Chinese tagline reads: 明日科技 今日享用. (Translation: Enjoy tomorrow’s technologies Today). It was a brilliant logo, and the tagline still remains relevant today.

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