Admittedly, I’m not too clued-in on US sports, but the Big Ten logo is one I’ve been familiar with for a while now (mainly because of its use of negative space to indicate the 11 institutions it represents).
Next year, 11 becomes 12, and alongside the change is a new logo by Pentagram.
“There will be people who would want us to be digitally correct with our name and our number, but I think we have 100-percent support of the people who have responsibility for these programs — in fact, it was a presidential directive that we maintain our name.”
— JIM DELANY, BIG TEN COMMISSIONER
“Seeing two numbers at once is clever, but it means redesigning the logo every time the conference expands.”
— MICHAEL BIERUT, PENTAGRAM
Project Team: Michael Gericke and Michael Bierut, partners-in-charge and designers; Don Bilodeau, Joe Marianek, Matt McInerney, Michelle Leong, Jed Skillins, designers.
Now, back to watching Man Utd vs Arsenal.