Pentagram’s new identity for Bobby’s Burger Palace in Lake Grove, Long Island.
“Conveniently, each word in the name has six letters: sandwich them together and, rather nicely, you get two buns, a burger (and some lettuce).
“Designed by the studio’s Michael Bierut and Joe Marianek, the identity further informs the design of the restaurant itself, which was created by the Rockwell Group, and also the look of the menus, uniforms and signage. And the chunky type is set in a customised version of Hoefler & Frere-Jones‘ Knockout font.”
Quoted from Creative Review.
A prime example of how logos seen in context can appear much more effective than when in isolation. The packaging, menus, signage and restaurant interior all work well together, even though initial impressions on the logo alone may not be too high.
I’m a little curious why the Rockwell Group worked on some design aspects, while Pentagram were brought in for the actual identity.
What do you reckon? Are you in favour? Against?