Below are a few links to further info and chat on Peru’s new identity.
“No images were used for the new logo. The word Peru is enough, according to the campaign. It is uniquely short for a country name, it has a universal pronunciation, and the accent mark over the letter “u” stands out.”
“Starting April 26, the brand will be promoted in a campaign within Peru. Then the hope is that shortly after consumers around the world will begin seeing the Peru brand on an array of Peruvian-grown foods and manufactured goods.”
— Country Brand Peru, on FutureBrand — who created the design
— Press release, from FutureBrand
— Peru Brands Itself, on @Issue Journal of Business & Design
— Peru’s New Brand, on Brand New
— Type Together, the foundry commissioned by FutureBrand
A country identity that definitely stands out. Distinctive, adaptable, appropriate. Love it.